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Weak Brands = Negative Consequences

This week, we’re exploring how a weak brand can affect your company's success. Our graphic designer, Megan, will join us to share her expertise.

Zombie

The Zombie is a Tiki cocktail made of fruit juices, liqueurs and various rums. It first appeared in late 1934, invented by Donn Beach at his Hollywood Don the Beachcomber restaurant. It was popularized on the east coast soon afterward at the 1939 New York World's Fair.

Ingredients:

• 1/2 oz. Jamaican rum
• 1/2 oz. Puerto Rican gold rum
• 1 oz. 151-proof demerara rum
• 3/4 oz. lime juice, freshly squeezed
• 1/2 oz. Don’s mix (recipe below)
• 1/2 oz. falernum
• 1 teaspoon grenadine
• 4 dashes Pernod (Pernod is an anise liqueur and absinthe brand that originated in France)
• 1 dash Angostura bitters
• Garnish: mint sprig

Directions:

1. Add the Jamaica rum, Puerto Rican gold rum, demerara rum, Pernod, lime juice, Donn’s mix, falernum, grenadine and bitters into a blender, then add 6 ounces of crushed ice.
2. Blend at high speed for no more than 5 seconds.
3. Pour the contents into a tall glass or Tiki mug and add additional crushed ice to fill, if necessary.
4. Garnish with a mint sprig.

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Product Updates are Worth Tracking

This week, our lively hosts explore HubSpot's top product updates for Q1 2025. We're thrilled to highlight features that will transform how businesses engage with audiences.

The Blue Hawaii was invented in 1957 by Harry Yee, head bartender of the Hilton Hawaiian Village (formerly the Kaiser Hawaiian Village) in Waikiki, Hawaii when a sales representative of Dutch distiller Bols asked him to design a drink that featured their blue color of Curaçao liqueur.

Ingredients:

• 75 oz. vodka
• 75 oz. light rum
• 5 oz. blue curaçao
• 3 oz. pineapple juice
• 1 oz. sweet and sour mix
• Garnish: pineapple wedge and cocktail umbrella

Directions:

1. Add vodka, light rum, blue curaçao, pineapple juice and sweet-and-sour mix into a shaker with ice and shake until well-chilled (or blend all ingredients with ice in a blender).
2. Strain into a Hurricane glass over crushed or pebble ice (or pour from blender into glass with no ice).
3. Garnish with a pineapple wedge and cocktail umbrella.

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The Power of AI for Your Content

This week, we are exploring how AI can assist you in optimizing your content creation process.

Pink Lady

The Pink Lady is a prohibition-era cocktail that rose to popularity in the 1930s and 1950s, favored by high-society women. Its origin is tied to masking the harsh flavors of the low-quality gin of the time, with the addition of grenadine, lemon juice and applejack (apple brandy), creating a balanced and approachable flavor.

Ingredients:

• 5 oz. London Dry Gin
• 5 oz. applejack
• 75 oz. lemon juice, freshly squeezed
• 25 oz. grenadine
• 1 egg white
• Garnish: brandied cherry

Directions:

1. Add all ingredients into a shaker and vigorously dry shake (without ice).
2. Add ice and shake again until well-chilled.
3. Strain into a chilled cocktail glass.
4. Garnish with a brandied cherry.

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Negative Google Reviews Can Harm a Business.

This week, we're diving into the topic of negative Google reviews and exploring the best ways to manage them.

Brown Sugar Cranberry Bourbon Cocktail

This cocktail comes from cheesegal.com and was discovered by our host, Catelin. It features a unique brown sugar cranberry and rosemary simple syrup, which adds depth. Made with bourbon, it delivers a bright and refreshing flavor, making it dangerously easy to enjoy.

Ingredients:

• 3 oz. bourbon
• 2 oz. 100% cranberry juice (not cran cocktail)
• 1 oz. fresh lemon juice
• 3/4 oz. ounce rosemary cran brown sugar simple syrup
• Garnish: rosemary and frosted cranberries

Directions:

1. Make simple syrup: boil equal parts brown sugar and water until dissolved. Add rosemary and cranberries, steep for 20 minutes.
2. Rim a glass with syrup, dip in brown sugar and add a festive ice cube.
3. Shake cranberry juice, bourbon, lemon juice and syrup with ice.
4. Strain into a glass.
5. Garnish with rosemary and frosted cranberries.

Recipe credit: liquor.com

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Our Marketing Goals for 2025

This week, we're diving into our marketing goals for 2025 with our hosts, Rich and Catelin. This episode offers insights and inspiration you won't miss!

Nightcap
is a versatile base for many cocktails, including the Nightcap. This drink combines the bold flavors of rum, maple syrup, Angostura bitters, and orange zest with the refreshing bitterness of tonic water. A light, gold rum like Goslings Gold Seal is the perfect choice for this cocktail, as its subtle sweetness complements the other ingredients.

*Use your favorite bottled cold-brew coffee or make some yourself by soaking 140 grams ground coffee beans in a coffee filter with 32 ounces water for 12 hours. After steeping, remove the grounds by straining through a coffee filter.

Recipe credit: liquor.com

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The Effectiveness of a Jingle

This week, we're discussing the purpose of audio jingles and how they can enhance brand awareness. Audio jingles act as catchy, memorable tunes that capture the essence of a brand, making it instantly recognizable to consumers. These brief musical pieces are created to remain in listeners' minds, creating a lasting impression that can prompt brand recall whenever the jingle is heard.

Chai Spice Mule

This cocktail was inspired by autumn in Virginia, and we believe it's a fantastic holiday drink. A blend of warming, cozy winter spices and zesty ginger beer makes it perfect for sipping by the fireplace. Created by Nikki Drake, the bar director at 2941 Restaurant in Washington, D.C., we hope you enjoy this festive cocktail.

Ingredients

• 1.5 oz. Murlarkey Divine Clarity vodka
• 1 oz. chai spice syrup*
• 0.75 oz. ginger shrub**
• 0.75 oz. lemon juice
• 4 oz. Fever-Tree ginger beer
• Garnish: freshly grated nutmeg

Directions:

1. Add the vodka, chai spice syrup, ginger shrub and lemon juice to a shaker with ice and shake until well-chilled.
2. Strain into a Julep cup or copper mug over crushed ice, then top with ginger beer.
3. Top with more crushed ice.
4. Garnish with freshly grated nutmeg.

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This week, we're excited to dive into a range of strategies designed to elevate your AI prompting skills. By honing these techniques, you'll be able to unlock the full potential of AI, transforming it into a powerful tool that can significantly enhance your productivity and creativity.

Drink Background:

Hot Buttered Rum is a timeless winter cocktail that provides warmth, comfort and a hint of nostalgia. Its combination of creamy, buttery flavor with spiced rum results in a soothing drink that's great for the holiday season.

Ingredients

• 2 oz. gold rum
• 1 tablespoon of hot buttered rum batter*
• Boiling water, to top
• Garnish: freshly grated nutmeg and a cinnamon stick

Directions:

1. Add the rum and batter into a mug.
2. Fill with boiling water and stir.
3. Garnish with freshly grated nutmeg and a cinnamon stick.

Hot buttered rum batter: In a large mixing bowl, add 1 pound softened butter, 1 pound brown sugar, 1 pound white sugar, 1 tablespoon ground cinnamon and 1 teaspoon each ground clove and ground nutmeg. Stir to combine, then add 1 quart of lightly softened vanilla ice cream and stir again. Transfer to a container with a lid, seal and store in the freezer.

Recipe credit: liquor.com