Coffee & Conversion

Auteur(s): Clay Vaughan & Luke Frazier
  • Résumé

  • Coffee & Conversion is the weekly show for business leaders who want real, practical insights into growing a brand that stands out—and consistently converts. Hosted by Clay and Luke of Good Agency (a StoryBrand Certified Agency that’s generated hundreds of millions in revenue for clients), each bite-sized episode tackles your pressing marketing challenges, from unifying your brand story and building a seamless sales funnel, to mastering RevOps and deploying effective ad strategies.

    Fueled by a love for great coffee and data-driven results, Clay and Luke serve up candid conversations on what it takes to align marketing and sales, build trust in a post-trust world, and see predictable growth month after month. Whether you’re wrestling with inconsistent messaging, trying to figure out SEO versus paid ads, or looking to hire your first salesperson, Coffee & Conversion has you covered.

    Tune in, and learn how to:


    1 - Develop a clear, compelling message that resonates with your ideal audience


    2 - Combine creative storytelling with proven data strategies for higher ROI


    3 - Eliminate the guesswork around your pipeline so revenue becomes consistent



    Stop second-guessing your marketing efforts. Join us for your weekly dose of coffee, conversation, and conversion-boosting tips so you can finally scale your business with confidence. Subscribe now and let’s unlock real growth—one cup at a time!

    © 2025 Coffee & Conversion
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Épisodes
  • How to Fix the #1 Marketing Mistake Confusing Your Customers
    Feb 18 2025

    Coffee is the world’s most traded commodity (next to oil and gas)—but does your brand message carry the same “weight”? In this very first Coffee & Conversion episode, Clay and Luke serve up a quick coffee fact before diving into the biggest reason so many businesses lose deals: inconsistent messaging.

    From Clay’s awkward Chamber of Commerce pitch that landed zero new clients, to Luke’s insight on why talking solely about yourself kills trust, this episode reveals why your marketing and sales must tell one cohesive story. You’ll get practical tips for clarifying your brand message, aligning your team, and keeping prospects laser-focused on the problem you solve.

    Ready to unify your message and ramp up revenue? Tune in, pour yourself a cup of coffee, and learn how to say the same thing over and over—so customers finally get what you do. Don’t forget to subscribe, share with a friend, and check out GoodAgency.com for more resources to grow with confidence. Enjoy!

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    13 min

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