• Combining Champagne atop a Volcano with Strategic Brand Management – A Deep Dive into the Marketing World with an LVMH CMO

  • Apr 12 2022
  • Durée: 41 min
  • Podcast

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Combining Champagne atop a Volcano with Strategic Brand Management – A Deep Dive into the Marketing World with an LVMH CMO

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  • Résumé

  • In this episode of The Next Step, we talk to Christina Ericsson, a LUSEM alumnus who is the Nordic Chief Marketing Officer of the Moët Hennessy portfolio at Louis Vuitton Moët Hennessy. What kind of person is suited for top marketing roles? What are the current trends within the marketing industry? And is the luxury-good industry as glamorous as it sounds? Tune in to hear Christina’s thoughts and advice on the fast-paced and ever-changing world of marketing.

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