In Connecting The Dots, Ricardo Ghekiere (Founder of Betterpic.io and Saasmic.io) have conversations with marketing/growth/demand gen./revenue leaders from a variety of fields to understand their personal journeys and reverse engineer the things they did to:
- generate & drive demand
- connect marketing motions to bottom-line revenue
in their roles

However, we don't merely discuss dry numbers, KPIs and metrics...

Our goal in these conversations confirms Saasmic's general view, in that while we take business seriously, we try not to take ourselves too seriously.

We aim to keep our conversations light and fun with our guests, so while you should expect a lot of insight and knowledge, there will be a bunch of laughs and some stories sprinkled in too.

The topics we cover mostly relate to:
- previous experiences
- overcoming failures
- road to current role
- business advice

as well as some personal stories.

If you are:

- a business leader looking for answers relating to
- marketing,
- sales,
or how these should and could be better connected to bottom-line revenue in your business,

- a marketer who is looking for inspiration or to learn from experienced leaders

and you enjoy people having a laugh while sharing business ideas »

then like us, share us with friends and subscribe 🚀

In Connecting The Dots we have conversations with marketing/growth/demand gen./revenue leaders from a variety of fields to understand their personal journeys and reverse engineer the things they did to:
- generate & drive demand
- connect marketing motions to bottom-line revenue
in their roles

However, we don't merely discuss dry numbers, KPIs and metrics...

Our goal in these conversations confirms Saasmic's general view, in that while we take business seriously, we try not to take ourselves too seriously.

We aim to keep our conversations light and fun with our guests, so while you should expect a lot of insight and knowledge, there will be a bunch of laughs and some stories sprinkled in, too.

The topics we cover mostly relate to:
- previous experiences
- overcoming failures
- road to current role
- business advice

as well as some personal stories.

If you are:

- a business leader looking for answers relating to
- marketing,
- sales,
or how these should and could be better connected to bottom-line revenue in your business,

- a marketer who is looking for inspiration or to learn from experienced leaders

and you enjoy people laughing while sharing business ideas »

then like us, share us with friends and subscribe 🚀