See a real-life case study of what a high-converting offer looks like from our Masterminder, Gillian Erskine of Piano Teaching Success.

Join your hosts, Suzi Dafnis and Michelle Falzon, as they step you through the 7 elements in Gillian’s offer for The Studio, her successful Membership program to help Piano Teachers grow successful, profitable businesses.

Special thanks to Gillian for kindly agreeing to let us share her case study with you.

You can learn more about Gillian and her awesome business over at www.pianoteachingsuccess.com

Listen to This Episode to Hear More About:

-> How the 7 elements of a high-converting offer were applied to Gillian Erskine’s successful membership for piano teachers.

-> The pricing strategy that made ‘The Studio’ a no-brainer offer (and why it works).

-> Why NOT showing your price upfront can actually boost conversions - Gillian’s smart approach.

-> What’s the perfect price for YOUR offer? The genius behind Gillian’s “less than one lesson” pricing model.

-> How Gillian turned her inclusions into ‘mini-offers’—and why that skyrocketed conversions.

-> Gillian’s brilliant Bonus Strategy that made her membership feel like a no-risk bargain.

-> How Gillian used risk reversal to eliminate ALL objections and make buying easy for her ideal customers.

-> Scarcity without sleaze—how The Studio creates urgency in a way that FEELS good.

-> Think your audience won’t pay? The simple shift that made Gillian’s offer a “no-brainer.”

-> Why naming your offer is just as important as pricing it (and how ‘The Studio’ nails it).

-> How Gillian used visuals to make her offer feel tangible—and why it worked so well.

-> The power of an entry-level offer—how The Studio became a stepping stone to high-ticket sales.

-> The #1 mistake Gillian avoided that most membership owners make.

-> What YOU can steal from this strategy to create your own six-figure offer!

-> Plus, so much more!

Also Mentioned in This Episode:

The Ultimate High-Converting Offer Blueprint
Learn how to craft a high-converting offer with our 7-step framework.
DOWNLOAD HERE:
https://her-business.lpages.co/high-converting-offer-blueprint/?utm_source=Website&utm_medium=Podcast&utm_campaign=High-Converting-Offer-Blueprint

Advanced Offer Creation 2-Day Intensive with Suzi & Michelle
Get our personal help working directly with you in a boardroom setting to create your High-Converting Offer!
APPLY NOW:
https://her-business.lpages.co/advanced-offer-creation-direct/?utm_source=Website&utm_medium=Podcast&utm_campaign=Advanced-Offer-Creation

Apply For Mastermind
Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community.
APPLY NOW:
https://www.herbusinessmastermind.com

Learn More About Piano Teaching Success
Discover more about Gillian Erskine and the amazing work she does helping piano teachers grow profitable businesses.

Piano Teaching Success:
http://www.pianoteachingsuccess.com

Listen to Episode 254, NEW & Updated How to Craft an Offer That Sells
Go Here to Listen Now:
https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/

Leanne Faulkner - Rereadable:
https://rereadable.com.au/

It’s time for our annual review of the books we’re recommending for the new year!

Join your hosts Suzi Dafnis and Michelle Falzon as they share books they’ve loved and learned from that can help you be a more effective content marketer and create the business and live you love in 2025!

Plus get your hands on our NEWLY UPDATED and hugely popular Content Sells Recommended Reading List!

Go here to get the FREE 2025 Content Sells Recommended Reading List Now!

Listen to this Episode to Hear More About:

-> How to get your hands on the hugely popular Content Sells Recommended Reading List.

-> The book Michelle has re-read on a regular basis for the last 20 years… and why you need to read it too!

-> Which book Suzi loved so much she bought HUNDREDS of copies for HerBusiness Network members.

-> See which book written by a Grammy-winning record producer was Michelle’s favourite book of the year!

-> Find out which book will help you pivot your skills so you can thrive at every stage of your career and why embracing this shift is critical for long-term success as a content marketer.

-> Planning on writing a book this year? We’ve got the perfect recommendation for you!

-> Get the inside story on the book that reveals why your second act could be even more powerful than your first and how to align your content marketing to reflect this growth.

-> Discover the counterintuitive secret to staying fulfilled and productive when you’re feeling stuck or burnt out.

-> Learn how to reframe your priorities to achieve greater clarity and impact in both your content and your life.

-> Plus, so much more!

Also Mentioned in This Episode:

HerBusiness Marketing Success Mastermind:
https://her-business.lpages.co/herbusiness-mastermind-eoi/

HerBusiness Network:
http://herbusiness.com/

Amazing Bookstore in Portugal that Suzi mentioned (named the most beautiful bookstore in the world):
https://www.livrarialello.pt/en/home

The Content Sells Podcast Reading List (all the books featured in this episode are listed there along with DOZENS of highly recommended business and personal development books that are perfect for content marketers!).