Have you ever tried to get PR? Does it feel like you need to speak some “strange language” or pay a PR agent thousands of dollars to get TV, Radio and Press journalists to pay attention to you?

If so, you’re going to LOVE today’s Content Sells episode!

Your hosts, Suzi Dafnis and Michelle Falzon are speaking with someone who has unlocked the power of FREE Publicity to grow her business and “become famous” in her niche.

That person is one of our Marketing Success Masterminders – property lawyer, Amanda Farmer, of Your Strata Property.

We’ve LOVED watching Amanda rack up win after win over the years when it comes to being featured in mainstream media like The Today Show, Sydney Morning Herald, Sky News, 2GB, A Current Affair, ABC News and more.

So, we invited her onto the show to share her secrets!

Listen to This Episode to Hear More About:

-> How Amanda is reaching literally millions of people for FREE via mainstream media

-> What steps Amanda took to become recognised as an expert in her niche by journalists from TV, Radio and the Press.

-> The necessity of having a story to share once a month.

-> How to know what stories journalists will find interesting (and which ones will get ignored).

-> How to build relationships with journalists and the things you must know about them and their media outlet BEFORE you connect with them!

-> How to be resilient and stay in for “the long game.”

-> The side benefits of PR that aren’t getting a flood of leads (these can actually sometimes be even more powerful).

-> Why realising journalists don’t have imagination can be a game changer when it comes to being SEEN by the media.

-> How to avoid the “curse of knowledge” when pitching stories.

-> How to be intentional about the media you want to be in (big tip - consume the media you want to be on).

-> How to come up with powerful hooks and angles that will get journalists featuring you.

-> The one most important thing to include in your FIRST media pitch to a journalist.

-> 3 “universal” types of PR worthy stories you likely have in YOUR business right now.

-> The site that publishes daily FREE Pr opportunities.

-> The “cardinal sin” when building a relationship with a journalist (and how to avoid it).

-> How to use your “PR mentions” after your appearance for long term benefit.

-> And much more…

Also Mentioned in This Episode:

-> HerBusiness Marketing Success Mastermind

-> HerBusiness Network

-> Amanda Farmer - Your Strata Property

-> Cat Matson - Impactful Presenters

-> Melinda Cohan - The Coaches Console

Finding the best way to get to the core of your authentic message can be a frustrating and difficult journey for many content marketers.

That’s why, in this episode, your hosts, Suzi Dafnis and Michelle Falzon are speaking with messaging expert, Erin Weed about how to find your core message and express yourself in a powerful and authentic way.

Erin helps leaders excavate and distil their truth through her unique method called The Dig®.

She says “I created The Dig to help you remember who you are, what you stand for and how to share it with others.”

Listen to This episode to Hear More About:

-> Why it’s not just clarity we are looking for, but EPIC Clarity (and how to get it!)

-> How to feel so confident and “on fire” about your message that you’re not only ready to tell people about what you do, but you’re unstoppable!

-> The straightforward “Grounding Question,” Erin recommends we ask ourselves when we are triggered, to quickly re-centre ourselves and bring us back to who we are.

-> Erin’s 10-word operating system.

-> The one intention we should all have when making a presentation to an audience

The real reason you might be feeling resistance to being more visible (and it’s not what you think).

-> Why self help is not about changing people, but rather helping them get back to the most true version of themselves.

-> How to find the most powerful ways for you to create your unique content with ease.

-> The 3 truths we have running all the time (and why understanding this can unlock your communication).

-> The role of facts, emotions and gut-feelings in your finding your purpose and what your core message is.

-> How to access Erin’s FREE Head-Heart-Core Video Training.

-> And much more…

Also Mentioned in This Episode:

-> HerBusiness Marketing Success Mastermind

-> HerBusiness Network

-> Erin Weed

-> Erin’s FREE Head-Heart-Core Video Training

-> EP 228 - When and How To Offer a VIP Ticket Option for Your Online Course, Challenge or Program

-> Belinda Weaver - Copywrite Matters

Are you bamboozling your audience with jargon?

Are you being too complex or technical with your copy?

In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with HerBusiness Marketing Success Mastermind member, Susan Bell of Susan Bell Research about the power of “Plain Language” and you can be massively more effective with your content when you are more straight forward.

Listen to This Episode to Hear More About:

-> Why Plain Language is a lot more than using simpler language in our writing

-> The 4 elements of Plain Language.

-> How to make sure your reader can get & find the information they need, when they need it.

-> The keys to being more understandable!

-> How to communicate so people can actually USE the information you are sharing.

-> Why getting your users to understand begins with YOU understanding your users!

-> The “Hop, skip and jump” phenomenon that stops your clients actually reading and understanding your content.

-> The “Plain language edit” – how to create plain language content.

-> What you can learn when reading your own content – the “breath” test that shows you where you may be losing your readers.

-> Where and how to treat your most important information.

-> The vital piece of information you must always put at the top of any page or website.

-> The precious value of white space!

-> The “word count” hack that lets you know you’ve stepped over plain language barrier and you’re probably being too complex!

-> How to use headings as a way to make it easier for people to navigate your content.

-> How to use “big business” user testing ideas in small business to create more effective communication your market loves (and understands!)

-> The RIGHT way to use jargon (what you must do every time you use jargon)

-> And much more…

Also Mentioned in This Episode:

-> HerBusiness Marketing Success Mastermind

-> HerBusiness Network

-> Susan Bell - Susan Bell Research

-> Belinda Weaver - Copywrite Matters

-> EP 237 - How & When to Hire a Copywriter with Belinda Weaver