It’s time for our annual review of the books we’re recommending for the new year!

Join your hosts Suzi Dafnis and Michelle Falzon as they share books they’ve loved and learned from that can help you be a more effective content marketer and create the business and live you love in 2025!

Plus get your hands on our NEWLY UPDATED and hugely popular Content Sells Recommended Reading List!

Go here to get the FREE 2025 Content Sells Recommended Reading List Now!

Listen to this Episode to Hear More About:

-> How to get your hands on the hugely popular Content Sells Recommended Reading List.

-> The book Michelle has re-read on a regular basis for the last 20 years… and why you need to read it too!

-> Which book Suzi loved so much she bought HUNDREDS of copies for HerBusiness Network members.

-> See which book written by a Grammy-winning record producer was Michelle’s favourite book of the year!

-> Find out which book will help you pivot your skills so you can thrive at every stage of your career and why embracing this shift is critical for long-term success as a content marketer.

-> Planning on writing a book this year? We’ve got the perfect recommendation for you!

-> Get the inside story on the book that reveals why your second act could be even more powerful than your first and how to align your content marketing to reflect this growth.

-> Discover the counterintuitive secret to staying fulfilled and productive when you’re feeling stuck or burnt out.

-> Learn how to reframe your priorities to achieve greater clarity and impact in both your content and your life.

-> Plus, so much more!

Also Mentioned in This Episode:

HerBusiness Marketing Success Mastermind:
https://her-business.lpages.co/herbusiness-mastermind-eoi/

HerBusiness Network:
http://herbusiness.com/

Amazing Bookstore in Portugal that Suzi mentioned (named the most beautiful bookstore in the world):
https://www.livrarialello.pt/en/home

The Content Sells Podcast Reading List (all the books featured in this episode are listed there along with DOZENS of highly recommended business and personal development books that are perfect for content marketers!).

Welcome to Part 2 of this Episode! If you’re someone who makes proposals to clients you definitely want to tune into today’s show.

In this episode, your hosts, Suzi Dafnis & Michelle Falzon, continue to share their best advice on how you can uplevel your proposals and win more of the projects you’re pitching for more of the time!

And even if you don’t sell via proposal, the tips being shared can be mapped over to sales conversations and other parts of your marketing - so this episode has something for everyone.

Definitely tune into Part 1 of this episode, where we share a detailed step-by-step explanation of the Winning Proposal Framework - exactly how to structure your proposals for success!

Listen to This Episode to Hear More About:

-> The #1 mistake most businesses make with proposals—and how to fix it instantly.

-> Why your proposal’s visual design can make or break the deal (and how to master it).

-> How one catering business used visual storytelling to win high-value contracts and sell for millions!

-> Simple layout tricks that make your proposals easier to read and more persuasive.

-> Discover how using a photo of YOU (instead of stock images) could transform your proposals.

-> The art of "visual storytelling" in proposals—captivating your client, one step at a time.

-> How to set the perfect tone for trust and connection in your proposals.

-> The power of assumptive language: What to say to guide your client to a "yes" effortlessly.

-> Why "walking your client through" a proposal live is the ultimate game-changer.

-> The critical reason you should NEVER email your proposal before presenting it.

-> What to do when clients go straight to the pricing section—and how to regain control.

-> Boost buy-in during your proposal meeting with these strategic, open-ended questions.

-> How to handle price objections while protecting your value.

-> Why a summary checklist can be the subtle nudge your client needs to move forward.

-> FAQ sections: The hidden tool that addresses doubts before they arise.

-> One-click approval: How to remove every barrier between your client and a "yes."

-> How follow-up timing can make or break a deal—and how to perfect it.

-> Haven’t heard Part 1 yet? Hit pause and listen to Episode 251 to unlock the full winning proposal strategy.

-> FREE DOWNLOAD: The Winning Proposal Framework—get all the details from Part 1 and Part 2!

-> And much more…

Also Mentioned in This Episode:

HerBusiness Marketing Success Mastermind:
her-business.lpages.co/herbusiness-mastermind-eoi

HerBusiness Network:
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Get Your FREE Winning Proposal 5-Part Structure Download Here:
https://her-business.lpages.co/serve-leadbox/MPHMhe86qHbCiwb65vN6iJ/

Episode 251 - Winning Proposals - How to Get More Clients to Say Yes More Often Part 1:
https://herbusiness.com/podcast/winning-proposals-how-to-get-more-clients-to-say-yes-more-often-part-1/

Donna Cross - Culturally Directed Care Solutions:
https://cdcs.com.au/who-we-are/

Episode 241 - The Power of Plain Language with Susan Bell:
https://herbusiness.com/podcast/the-power-of-plain-language-with-susan-bell/