As this episode goes to air we’re right at the start of November so we thought it would be great to give you a gentle nudge to get your annual plan for next year done THIS MONTH.

And here’s why…

You don’t want to be planning the year in January.

You’re already behind.

That’s why your hosts, Suzi Dafnis and Michelle Falzon, are sharing the planning structure and framework they use in their Mastermind and businesses for planning the upcoming year in the November of the year before.

When you can start deep-dive planning in November, by the time January arrives your business is set up for success.

Listen to this episode to hear more about:

-> The ONE shift in your annual planning that could skyrocket your results next year… and why NOW is the time to start.

-> Why November is the sweet spot for planning the year ahead—and how waiting until January could leave you missing out on critical growth.

-> The “Big Kahuna” strategy that can radically change your business in just one year.

-> The “mental marinade” effect: How giving yourself thinking time unlocks breakthroughs and avoids strategic missteps.

-> How to use 11 months of hindsight to create a crystal-clear, data-driven plan for the year ahead.

-> How to create space for game-changing ideas to emerge naturally.

-> The unexpected side benefit of planning ahead that enables you to “ride the coat-tails” of major events and holidays.

-> The 90-day recalibration trick: How checking in on your progress every quarter can keep your year on track.

-> How a simple planning tweak helped one entrepreneur cut her launches and make more money—and how you can apply the same strategy.

-> How one tweak in your planning can prevent burnout and still keep you moving forward.

-> The “early bird” method: How getting ahead with your planning sets you up for success.

-> And much more…

Also Mentioned in This Episode:

-> HerBusiness Marketing Success Mastermind

-> HerBusiness Network

-> Episode 15 - How to Create Content Without Burning Out

-> Episode 78 - 3-Steps to Finally Getting ANY Big Content Project DONE!

-> Episode 247 - Plan Your Next Launch Like a Pro

-> Episode 248 - The Power of “Plain Language” - With Susan Bell

-> Elizabeth Bond - Zenbird Words

Launching is one of the most powerful things you can do in your business.

Whether you’re launching a new product, service, or even a course, a well-thought-out launch can mean the difference between ‘winging it’ and getting by versus hitting your goal number of sales and creating real momentum for your business.

And, while there are many aspects to launching, in this episode, your hosts, Suzi Dafnis and Michelle Falzon, walk you through a step-by-step roadmap for the planning part of a successful launch.

What are the ground rules and “must do’s” BEFORE you launch?

Listen to this episode to hear more about:

-> The hidden power behind a well-executed launch and how it can make or break your business success.

-> Why planning your launch is more than just picking a date—it’s about creating a momentum-building strategy.

-> How an unplanned launch could lead to overwhelm, wasted effort, and missed opportunities.

-> The secret to turning a launch into a buzzworthy, revenue-driving event your audience can’t resist.

-> Discover the 5 phases of a successful launch that can transform your results—hint: it’s not just about the “open cart”!

-> Why a clear launch goal is the foundation for everything, from your offer to your marketing tactics.

-> How to craft an irresistible launch offer that aligns perfectly with your goals and audience.

-> The surprising role of audience warm-up in creating a successful launch.

-> How to leverage your email list, no matter the size, to maximize your launch revenue.

-> Is it better to offer a high-ticket or low-ticket offer when launching?

-> How long should your open cart period REALLY be? Learn the ideal timing to keep excitement and urgency high.

-> Why planning your post-launch activities is just as important as the launch itself.

-> What successful launches have in common—a tried-and-tested strategy used by top business leaders.

-> The often-overlooked pre-launch strategy that makes a massive difference in driving conversions.

-> Why urgency and scarcity are your best friends when it comes to making sales during a launch.

-> How to map out your launch dates to create a seamless flow between phases and avoid last-minute chaos.

-> The insider’s guide to building an effective launch team—even if you’re a solopreneur.

-> Budgeting for your launch: What costs to plan for, and why it’s more than just ads.

-> The one debrief question that could reveal the goldmine in your launch—are you asking it?

-> Why the best launches never go to plan—but how a solid roadmap can save you from disaster.

-> And much more…

Also Mentioned in This Episode:

-> HerBusiness Marketing Success Mastermind

-> HerBusiness Network

-> Episode 23 - How to Craft an Offer That Sells

-> Episode 31 - How to use surveys to discover exactly what your customers want, and how to give it to them - with Ryan Levesque

-> Episode 176 - How To Successfully Launch Anything - with Jeff Walker

-> Episode 195 - Stacking Momentum with Your Annual Marketing Plan

-> Episode 199 - Creating a Runway: How to Pave The Way for the Sale & Get MORE Results for LESS Cost!

-> Episode 242 How to Find Your Core Message & Purpose - with Erin Weed

-> Episode 246 - 5 Numbers to Track For Sales Funnel Success

-> Patricia Viscount Consulting

Knowing your sales funnel metrics can also make all the difference between consistently hitting your sales goals and constantly feeling like you're falling short.

And yet, even though these are some of the most important numbers to track in your business, they are often the most overlooked and misunderstood.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon, dive into the 5 numbers to track for Sales Funnel Success. Plus how you can understand them and actually USE them to confidently make decisions and more consistently hitting your sales goals.

Listen to This Episode to Hear More About:

-> What a sales funnel really is and how to map out the stages your customers move through.

-> The 5 key metrics every business should track to maximise conversions and business growth.

-> How to determine which areas of your funnel are underperforming and where potential customers are dropping off.

-> The essential metric that shows you how much it costs to acquire a new lead.

-> Why tracking one specific ratio can make a huge difference in how you manage your paid advertising campaigns.

-> How understanding the long-term value of your customers can transform your approach to marketing and sales.

-> The critical number that reveals whether you're losing customers faster than you're gaining them—and how to fix it.

-> The surprising relationship between tracking your funnel numbers and reducing the emotional stress of running your business.

-> And much more…

Also Mentioned in This Episode:

-> HerBusiness Marketing Success Mastermind

-> HerBusiness Network

-> Episode 216 - Easy Steps for Optimising Your Online Sales Process

-> Episode 239 - Why Your Promotional Emails Aren’t Working and What to Do About It (with guest Kathy Farah)

-> Episode 245 - 8 Website Mistakes That Could Cost You

-> Kathy Farah

-> Susan Bradley - Social Sales Girls