Épisodes

  • How to Add 10 to 20 Percent in Revenue Without Paying More for Leads | Alan Michael
    Feb 18 2025

    In this episode, CCN Director of Member & Partner Experience Drew Barto talks with the creator of Ultimate Rainmaker Lead Generation Services & Rehash Program, Alan Michael.

    Alan has been in the home improvement industry for 40-plus years and has helped contractors accumulate more than $150 million in additional sales. You’ll learn how contractors can add 10-20% in revenue without paying more for leads, best practices and keys to making rehash programs successful, and mistakes to avoid when implementing rehash into your home improvement business.

    This episode is ideal for contractors who want to close more sales with leads they’ve already paid for in a market filled with uncertainty.

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    29 min
  • How Contractors Can Buy Back Their Time by Outsourcing Client Communications | Chris Diroll
    Feb 4 2025

    In this episode, CCN Director of Member & Partner Experience Drew Barto talks with SMA Support Services Director of Ideas & Revenue Chris Diroll.

    Chris reveals some of the biggest challenges contractors face when it comes to communicating effectively and efficiently with clients. You’ll learn how to improve workflows and discover the key metrics contractors should track to ensure their customer experience is delivering 5-star results.

    This episode is ideal for small to medium sized home improvement contractors that have considered outsourcing client communication tasks but don’t know where to get started and how beneficial it can be to your bottom line and productivity.

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    22 min
  • How Contractors Build Community by Networking at CCN Conferences | Gary Cohen
    Nov 30 2024

    In this episode, CCN Director of Member & Partner Experience Drew Barto is joined by CCN VP Gary Cohen for a discussion on the importance of building a community or network of peers in the home improvement industry.

    Being a business owner can feel like a lonely existence. Gary and Drew talk about ways in which Certified Contractors Network fosters community and collaboration among business owners who are experiencing many of the same issues and obstacles.

    Gary highlights CCN’s three annual conferences as steppingstones to business success and growing one’s network. Drew concludes the episode with a special offer for guest contractors to attend the CCN INNOVATE 2025 Winter Conference from January 9-12, 2025.

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    20 min
  • How to Grow Your Business the Right Way: Tips from a $50 Million Roofer Who Retired at Age 47 | Ken Kelly
    Oct 29 2024

    In this episode, CCN Director of Member & Partner Experience Drew Barto is joined by Ken Kelly.

    Ken took over his family business—Kelly Roofing—in 1993 and grew it to $50 million in annual revenue and 300+ employees. He sold the business in 2020 and retired at the age of 47.

    Ken shares his expert insight on how to properly grow a contracting business, including tips on what businesses at different revenue levels need to focus on most, five rules for growth he learned from Elon Musk, the importance of discipline, five keys to growing your people, and much more.

    This episode features takeaways for home improvement contractors with revenue at $1 million, $5 million, $10 million, or $20+ million.

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    26 min
  • What Contractors Need to Know About New Lead Gen Laws Before 2025 and How AI Can Help | Nate Joens
    Oct 8 2024

    As of January 2025, new FCC lead generation laws will require contractors to have explicit 1:1 consent to call or text leads, impacting how companies can engage with their potential customers.

    Home improvement companies have until the end of 2024 to freely contact existing leads, making it crucial to ramp up outreach efforts before the laws take effect and then to comply with the rules after that.

    In this episode, CCN Director of Member & Partner Experience Drew Barto is joined by Structurely Co-Founder & Chief Innovation Officer Nate Joens. Nate has led Structurely to 10x growth in conversations processed and has developed a proprietary conversational AI that users perceive as human.

    He offers expert insight on how contractors can best prepare for these new laws, how the lead gen landscape may change in 2025, and how AI can help companies navigate these changes.

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    23 min
  • Chicagoland Siding, Window, and Door Contractor Talks Marketing Success & Growing Tech Stack | Tara Dawn
    Sep 17 2024

    In this episode, CCN Director of Member & Partner Experience Drew Barto is joined by Opal Enterprises Co-Owner and long-time CCN member Tara Dawn.

    Tara shares how she’s doing more with what she has and how she uses a mix of traditional and modern marketing vehicles with an ever-growing tech stack to improve sales processes and increase lead flow. Drew and Tara discuss what’s working today and which types of offers and promotions are making the phones ring at a higher rate.

    This episode is a must-listen for any home improvement contractor looking for marketing and technology takeaways that they can implement immediately.

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    29 min
  • The Benefits of Adding Low-Ticket, High-Margin Home Improvement Products to a Contractor's Portfolio | Karen Sager
    Sep 10 2024

    In this episode, CCN Director of Member & Partner Experience Drew Barto talks with MicroMeshGutterGuards.com (MMGG) President & CEO Karen Sager.

    Karen unveils the benefits of adding low-ticket, high-margin product lines that can be installed quickly to inject consistent cash into any contractor’s business. You’ll learn details of her fast-to-cash concept and how to take advantage of this approach, indications of positive cash flow that you can track, how to become more efficient with labor costs as a percentage of your business, and much more.

    This episode is ideal for home improvement contractors—especially roofing companies—that have considered adding new product lines to their business but have been afraid to take the leap.

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    21 min
  • How Contractors Can Create Effective Lead-Nurturing Email Campaigns | Jenni McMorran
    Jul 23 2024

    In this episode, CCN Director of Member & Partner Experience Drew Barto talks with Renoworks Contractor Channel Partner Manager Jenni McMorran.

    The discussion is centered around employing effective email campaigns that result in booking more appointments and closing more sales. You will learn best practices for capturing email addresses, creating unique email messages for leads at different stages of the buying cycle, which types of emails are most likely to generate responses from homeowners, and how busy contractors can automate their email marketing process to ensure it gets done regularly.

    This episode is perfect for contractors who are looking for ways to generate low-cost leads.

    Contact Renoworks here!

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    21 min