In this thought-provoking episode of Copy Chief Radio, Kevin Rogers sits down with Eddie Shleyner, creator of "Very Good Copy," to discuss the artistry, psychology, and daily practice of being a copywriter. Eddie shares the journey of writing his first book, the life lessons passed down from his grandmother, and how the craft of copywriting extends far beyond selling products—it's a way of seeing and engaging with the world.

Kevin and Eddie delve deep into the emotional and intellectual toll of writing for a living, how to live a "writer's life," and why copywriting is about empathy, clarity, and being invisible in the work. Eddie reveals his process for choosing clients, the unexpected challenges of publishing a book, and the discipline required to balance work, family, and creativity.

Whether you're a seasoned copywriter or just starting out, this episode will inspire you to think differently about your role as a writer and how you approach both your craft and your life.

In this powerful episode of Copy Chief Radio, Kevin Rogers sits down with mindset master Jeremy Bellotti, founder of Personal Mastery®, to discuss the deeper levels of personal growth, high performance, and mastery. Jeremy takes listeners through the stages of personal development and how to move beyond survival-mode thinking to achieve sustainable growth, both as a freelancer and as a human being. The two discuss the importance of rewriting your "internal code," the concept of mastery as an infinite game, and the critical role of relationships in success.

Kevin and Jeremy share personal stories and insights from their journeys, exploring concepts like the courage required to be a freelancer, how to recognize the roles people play in your life, and the critical nature of embracing curiosity and truth as guiding principles for growth. If you're ready to break free from old patterns, create real transformation, and step into your full potential as a copywriter, entrepreneur, or human being, this episode will leave you fired up to take action.

Being a writer is so much more than the words.

John Carlton and I did a 25 episode podcast series together and the actual “writing of words” accounted for maybe a third of the conversation. The majority of the episodes were about the “living and thinking” behind the words.

I’ve been pondering this more than ever since large language models came into the craft.

Where exactly does the writer belong in this evolving process?

Of course, for established writers, its use will vary greatly. They know what they need from it and when it’s in the way.

Soon, though, there will be a new generation of writers who never knew life without it.

For them, I believe, just like today, their advantage will come from how they live and experience life.

So, I offer this framework: W.R.I.T.E N.O.W.

I lay out (almost) every step in this episode.