The following is a BONUS EPISODE recorded by the Exposure Ninja team.
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By 2026, traditional SEO traffic could plummet by 50% as AI transforms how people discover and evaluate businesses online.
But here's the opportunity: while most companies are stuck in outdated SEO tactics, generative AI platforms are creating new ways to capture visibility and traffic.
Generative Engine Optimisation (GEO) is fundamentally reshaping search behaviour. The data shows users aren't just changing where they search – they're completely transforming how they interact with search engines. Search Console reveals longer, more conversational queries that mirror AI chatbot interactions. Users have multiple AI platform touchpoints before ever reaching a website through Google.
Success requires a shift from traditional SEO thinking. Instead of chasing rankings, businesses need to focus on building genuine authority across platforms, managing user-generated content, and creating clear, contextual content that AI platforms can confidently reference. The early adopters implementing these strategies now will dominate their industries by 2025.
In this Podcast Extra, some of our front-line marketers discuss how you can optimise for these new platforms and how to strategise for multi-platform dominance too.
Apply for a FREE website and marketing review:
https://exposureninja.com/review/
Get the show notes:
https://exposureninja.com/podcast/extra-043/
