Ever wondered how the most successful companies develop marketing strategies that stand the test of time? In this episode of "Seek Go Create - The Leadership Journey," join host Tim Winders as he delves into the mind of Ryan Chute, an expert from Wizard of Ads, who reveals the secrets behind aligning business vision with principled marketing to build lasting customer relationships. From the strategic importance of understanding your “why” to leveraging both traditional and modern marketing tactics, this conversation is packed with insights that will elevate any business. Tune in to discover how your business can achieve sustainable growth and stand out in a competitive market!

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Ryan Chute is a renowned strategic marketing expert and partner at Wizard of Ads, where he excels in transforming small businesses into major brands by eliminating growth obstacles. With a wealth of experience in high-ticket sales and the home services sector, Ryan is celebrated for his ability to blend customer relationship building with effective sales activation. He has a deep understanding of aligning marketing strategies with a company's long-term vision, purpose, and values. Ryan's innovative approach and principled leadership mark him as a pivotal figure in the field of marketing and business transformation. He is also the author of the forthcoming book "Frictionless," which delves into improving business culture and profitability.

1. Strategic Insight: Discover why understanding long-term vision and core values are crucial for creating impactful, sustainable marketing campaigns.
2. Empathy and Education: Learn how Ryan Chute uses empathy to transform short-term tactical requests into strategic, value-driven marketing plans.
3. Human Psychology in Marketing: Explore the timeless principles of human behavior that drive effective marketing and customer trust, and see how modern tools like AI fit into this landscape.

1. Websites: wizardofads.com, wizardofads.services, ryanschute.com
2. Books: Roy H. Williams' "Wizard of Ads" Trilogy, Ryan Chute's upcoming book: "Frictionless"

1. Develop a Strategic Vision: Reflect on your company’s long-term vision (3 to 10-year plans) and personal mission. Use this understanding to inform and shape your marketing strategy, ensuring that all creative solutions contribute to your overall business goals.
2. Focus on Core Values: Identify and articulate your company’s core beliefs, values, and priorities. Align these values with your marketing strategies to resonate more deeply with your customers.
3. Balance Tactics with Strategy: Instead of focusing solely on tactical marketing activities like running ads, take a step back to develop a comprehensive strategic plan. Ensure that your tactics are part of a larger, sustainable marketing strategy focused on long-term growth and brand building.

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