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Creative Agency Account Manager Podcast

Auteur(s): Jenny Plant - Account Management Skills Ltd
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  • Résumé

  • This podcast is for you if you are managing day to day client relationships in a creative agency. The aim of the podcast is to share insights and tips to help you add more value to the client's business, strengthen your relationships with your clients, develop your skills in account management and grow your agency's business.
    @Account Management Skills Ltd
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Épisodes
  • Why agencies need to re-think project management, with Jack Skeels

    Why agencies need to re-think project management, with Jack Skeels
    Jun 18 2024
    Welcome to episode 116. This episode is for you if you are responsible for managing projects in an agency. This one could be quite controversial, but equally very enlightening because my guest is going to be potentially challenging your belief about the role of project management. Jack's Skeel’s book is called ‘UNMANAGED’ and Jack makes a very compelling case for the fact that teams work more effectively when managed less, not more. During this chat we cover: • why agencies should be asking themselves what they need to start unmanaging rather than managing the origin of project management, and why it doesn't work in an uncertain environment like an agency. • how less management can boost profitability and productivity • what we can learn from Japanese management culture • what Jack sees as the future of the way agencies operate • and the biggest mistake agencies make when scaling. This is such a good chat and I enjoyed being challenged to think about what we consider really the ‘sacred cow’ agency operating structure. I love Jack’s work and I'd urge you to get in touch because he's saving agencies tons and tons of money by completely shaking their operations up. If you are listening to this in Summer 2024, I'm going to be running some 20 minutes mini training sessions in the coming months. If you like the idea of jumping on a Zoom call to watch a 20 minute live training in account management, then please visit my website and sign up for my weekly email and you'll be one of the first to receive an invitation. https://www.accountmanagementskills.com About Jack Skeels: Jack Skeels, author of Unmanaged: Master the Magic of Creating Empowered and Happy Organizations, is a two-time Inc. 500 award winning entrepreneur, consultant, and former management sciences researcher at the think-tank, RAND Corporation. A noted author, expert and speaker, he been published and featured over 35 times including: Ad Age, Entrepreneur.com, Business Horizons, Wall Street Journal, Training, and many other publications. https://www.linkedin.com/in/jackaskeels/ https://jackskeels.medium.com https://business.facebook.com/AgencyAgile/ https://twitter.com/AgencyAgile
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    47 min
  • Why selling to prospects and clients is different, with Tim Riesterer

    Why selling to prospects and clients is different, with Tim Riesterer
    Jun 4 2024
    Welcome to episode 115. If you're in agency new business or account management and responsible for contract renewals and account expansion, you're in for a huge treat because Tim Riesterer, author of ‘The Expansion Sale’ (Four Must-Win Conversations to Keep and Grow Your Customers), joins me. Tim is a powerhouse and working with huge enterprises in this area, but he also has a background working in agencies. We discussed data backed insight into: • the real reason prospects buy and how to change your approach to new business • why how you sell to prospects is not the way you should sell to existing clients • why overcoming the client's status quo bias is the key to unlocking client growth • why asking your client what problems they have just doesn't work • and so much more. I highly recommend following Tim on LinkedIn: https://www.linkedin.com/in/tim-riesterer or via the Corporate Visions website: http://www.corporatevisions.com/ and buying the book, ‘The Expansion Sale’: https://win.corporatevisions.com/The-Expansion-Sale.html We talk about Tim's research and what overcoming a client's status quo bias means for agency account managers in my training. If you’d like to discuss account management training and all the options that we offer, then please go to my website and book a call. https://www.accountmanagementskills.com Or alternatively, you can send me a direct message on LinkedIn: https://www.linkedin.com/in/jennyplant
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    49 min
  • How agencies stand out or die, with Gareth Healey

    How agencies stand out or die, with Gareth Healey
    May 21 2024
    Welcome to Episode 114. If you're an agency owner who wants to stand out in a competitive market, then today's guest has written an entire book about it. Gareth Healey, author of "STAND OUT OR DIE" joins me to share: - what he learned from scaling and exiting his business - his seven step framework for standing out in a crowded marketplace - and his advice for other agency owners who want to productize their services and Stay competitive in the future. You can connect with Gareth Healey on LinkedIn: https://www.linkedin.com/in/garethhealey/ And find his book here: http://mybook.to/STANDOUT if you're struggling with new business right now, and perhaps finding that your pipeline is drying up or taking longer to convert, maybe it's time to turn your attention to how you can add more value to your existing clients' business and grow your accounts. If you want to know the quickest and easiest ways that are working right now for other agencies, check out the details of my Account Accelerator programme. It's a year long coaching and training programme for those responsible for account growth in the agency who are managing those client relationships on a day to day basis. You can find all the details here: https://www.accountmanagementskills. com/account-accelerator
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    48 min

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