Creative Shop Talk with Wendy Batten

Auteur(s): Wendy Batten Creative Retail Mentor
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  • Résumé

  • How do I attract more customers to my store? How do I get more sales? How do I book out my shop’s events and workshops? How do I do retail marketing and social media for my store? These are the questions that creative retail business owners ask Wendy Batten, creative retail coach and mentor. Wendy works with creative shop owners all over the world and with industry leaders. Her speciality is working with creative retailers to get control over their brick and mortars to avoid burnout and overwhelm while achieving more success and profits. In Creative Shop Talk, Wendy digs into the problems and solutions that “accidental shopkeepers” and hobbyists turned retail business owners face. Wendy dives deep in mindset and best practices for retailers with masterclass trainings, business strategies, expert guests and industry insiders, and more. Each episode is designed to help busy and passionate creative shop owners take action, work through their overwhelm and get focused on strategic business areas. Thinking about opening your own creative retail shop? Ready to stop playing shopkeeper and “winging” the business stuff? Looking for more foot traffic? Want to turn your brick and mortar into a viable business? Want predictable profits? Want to take the next step to run your store and not let it run you? Turn to Wendy Batten to take the proven steps to achieving your dream store, living your creative life and helping your amazing customers.
    Wendy Batten 2020
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Développement commercial et entrepreneuriat Gestion et leadership Économie
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Épisodes
  • 246. 5 Minute Retail Marketing Tips: Relationships are Rocket Fuel

    246. 5 Minute Retail Marketing Tips: Relationships are Rocket Fuel
    Feb 3 2025
    With host retail coach In This Episode: We know that building strong relationships is more than just good business - it’s the key to staying memorable, growing your network, and fostering trust in your community. In this quick 5 minute episode, I am breaking down how relationships can fuel your success: from customer connections to community collaborations. Key Takeaways: Relationships Matter: Connect with your customers, staff, vendors, and other local businesses. Building trust and being known in your community keeps you top of mind. Empower Your Team: Train your staff to be conversationalists who represent your business and nurture customer relationships with care. Collaboration is Key: Partnering with other local businesses can spark fresh ideas and open doors to new opportunities. Word of Mouth Works: Strong relationships lead to referrals and help your business grow organically. Retail Excellence: Independent retailers stand out by nurturing relationships and providing exceptional service through authentic connections. Related podcasts we think you’ll like: : How to Reframe Your Mindset Around Competition : 5 Ways to Network in Your Own Community : Behind the Counter: Building Community Through Beautiful Spaces with Lisa Wrixon About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
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    7 min
  • 245. Best of Series: Retail Marketing from Gen Z to Boomers

    245. Best of Series: Retail Marketing from Gen Z to Boomers
    Jan 27 2025
    With host retail coach In This Episode: We are going back in time to rediscover one of the most popular episodes of the Creative Shop Talk Podcast! We all know that differences exist across generations, but have you given any thought to how those differences could impact marketing for your retail shop? Today on the podcast we are going to dive into just that: generational differences among our customers and how we can market differently to ensure we are serving all of our customers without leaving money on the table. This question came up in my retail group recently and as a group we did some digging. Today I’m sharing some research and findings with you all. If you are interested in learning more about the group, you can check out my website . How to Market to Different Generations Here are some notes about each generation: where they are in life, what they respond to, what they are looking for, etc. Gen Z - (ages 12-26 currently) - Gen Z spans a wide age range, but the older bunch is at the age where they are getting their first apartment, buying their first home, getting married, etc. They will tell you that they have a short attention span. This group (more than others) responds to short-form video (TikTok) Millennials - (ages 27-42 currently) - Millennials have a busy lifestyle. They are often parents of young children. A few things that characterize their shopping experience are frictionless buying, connection to the community, loyalty to brands they love, driven by peers (reviews). Surprisingly, Millennials are still listening to the radio. They love curbside pickup and Instagram buying - anything that makes life easier. Gen X - (ages 43-58 currently) - Gen X shares characteristics of both Millennials and Boomers. They are totally loyal to brands they love and expect great customer service. Traditional marketing typically still work amongst Gen X (value added, coupons, discounts etc.) They are a very nostalgic bunch and often purchase from Facebook ads. Boomers - (ages 59-75 currently) - Surprisingly, Boomers are the best at opening emails. They are very brand loyal and not motivated by FOMO, meaning last-minute or exclusive deals won’t speak to them. Boomers love online ordering and still purchase gift certificates. How to Make Sure You are Serving Multiple Generations Some follow-up questions to think about as you listen: 1. Who in your community does your shop serve? 2. Who do you want to serve? 3. Who lives in your community? 4. Who is buying for whom and how does that affect your marketing? 5. What can you offer in your shop that crosses multiple generations? 6. If you serve a specific generation, what can you do to serve the generation coming up behind them? Be sure to stay open and curious about your marketing strategy and how you can market your business across generations. For example, if your ideal customers are primarily Gen Z, how are you reaching Boomers when they are looking to purchase gifts for this younger generation? Related podcasts we think you’ll like: : Your Competitive Advantage Over Amazon : 5 Steps to Simplify Your Content Planning : Making Email Marketing Fun with Kate Doster About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
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    17 min
  • 244. Behind the Counter: From E-Commerce to Brick and Mortar with Chris Waddy

    244. Behind the Counter: From E-Commerce to Brick and Mortar with Chris Waddy
    Jan 20 2025
    With host retail coach In This Episode: Are you curious how e-commerce businesses evolve into brick and mortar shops? Maybe you operate an Etsy shop or sell on social media but have always wondered what it would be like to open your own shop. If that sounds like you, listen up! In this episode of the podcast, we are diving into the story of Chris Waddy, the owner and CEO of in Salisbury, New Brunswick. Chris shares her incredible journey from running a small Etsy shop to building a thriving brick-and-mortar destination. She is also an active and valuable member of my Level Up Mastermind and Retailer’s Inner Circle. If you’re an entrepreneur looking to turn dreams into actionable plans (or your online shop into a successful brick and mortar!), this episode is packed with insights just for you. Let’s dive in! Key Highlights: Planning for Success: How simple planning eased anxiety and built confidence in Chris’s retail journey. Brick and Mortar Mastery: The challenges and wins of opening a physical store after starting online. Community Impact: How creating a vibrant, local business can uplift small towns - and YOU can be a part of that! Marketing Tips: Chris talks about her experience using design, events, and even billboards to attract customers and build a destination business. Balancing Introversion and Leadership: Chris’s insights on navigating personal challenges as a retail entrepreneur. Actionable Takeaways for Retailers Plan Events to Build Buzz: Create signature events or demos around quieter seasons to bring traffic to your store. Employ Multiple Revenue Streams: You can earn revenue with both brick-and-mortar and e-commerce options to build stability and reach more customers. About Chris Waddy and Loopy Wool Chris is the owner of Loopy Wool, a fibre art studio in Salisbury, New Brunswick. Chris was a rug hooker first but her love extends to all fibre art now. Loopy Wool opened less than a year ago. Follow along with Chris and her business: Loopy Wool: | | Related podcasts we think you’ll like: : Unscalable Conversations: A Free, Simple, and Powerful Marketing Tool to Use : Becoming a Destination Shop : How to Plan and Host Successful Events and Promotions in Your Shop About your host, Wendy Batten In case we haven’t met yet, I’m Wendy, a small business coach and founder of where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a , I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, , has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at For more support from Wendy
    Voir plus Voir moins
    45 min

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