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Creator Daily

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  • Résumé

  • Creator Daily is the essential daily podcast for everyone navigating the dynamic world of content creation and social media. Each day, we dive deep into the top news, cutting-edge strategies, and emerging trends shaping the creator landscape. Whether you're a seasoned influencer, an aspiring content creator, or a social media enthusiast, our episodes offer valuable insights and actionable tips to keep you ahead of the curve.

    🎙️💡🌐 New episodes released daily!
    Copyright Podcraftr
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Épisodes
  • Baby Daddy Elon, TikTok Goes Whee, IG Goes Live, & More...

    Baby Daddy Elon, TikTok Goes Whee, IG Goes Live, & More...
    Jun 21 2024
    Today, we'll dive into the intrigue surrounding Elon Musk and the revelation of a secret child with an exec at his brain implant company. We'll also look into TikTok spreading its wings with a new image-sharing app called 'Whee.' For you live-stream enthusiasts, Instagram is rolling out live broadcasts for close friends. Gen Z is shaking things up by ditching Google in favor of Reddit for product searches. And finally, we'll explore how TikTok is evolving to resemble Yelp. Stick around for all this on today's episode of Creator Daily.Elon Musk, the CEO of Tesla and SpaceX, is in the news again for his expanding family tree. According to a Bloomberg report, Musk has recently welcomed another child into the world, this time with Shivon Zilis, an executive at his brain implant company, Neuralink. This isn't the first time the duo has shared parental roles; they previously had twins together, as discovered by Business Insider in court documents released in 2022.Musk is known for frequently sharing his concerns about what he perceives to be a global depopulation crisis. Reflecting his worry, he reposted a chart suggesting Europe is facing a "fertility crisis" and commented on the potential dire future of civilization.The tech mogul is no stranger to controversy, with recent reports shedding light on instances of alleged inappropriate conduct and relationships with women at his companies. This includes allegations from a Wall Street Journal report about a sexual relationship with a former SpaceX intern who became an executive, and claims from other employees detailing unwanted advances and requests to bear children.Moreover, a group of former SpaceX engineers have sued Musk, accusing him of creating a hostile work environment that includes sharing explicit content and disparaging comments about women and the LGBTQ+ community.The revelation of Musk's latest child with Zilis adds to a total of twelve known offspring from various relationships throughout his life, including those with musician Grimes and others from prior partnerships. Musk has often highlighted his worry about a collapsing birth rate, which he once referred to as "the biggest danger civilization faces" during an interview. His nonprofit organization even donated a significant sum to study the issue further. However, his personal activities and alleged conduct in the workplace continue to spark conversations and stir controversies.TikTok has introduced a new social app called Whee, which aims to keep friends connected through sharing real-life photos in a private setting. It's an Instagram-like feed but exclusive to a user's close friends, encouraging authentic interactions and personal moments. But this isn't TikTok's first foray into image sharing. Earlier, they launched Notes, another photo sharing platform but with a broader public sharing approach, offering content like travel tips and recipes.These moves come in the wake of similar successful platforms in the Chinese market, like Xiaohongshu, which integrates eCommerce. TikTok's ventures into image sharing, particularly Whee, might be aimed at capturing trends and enabling private sharing, which could potentially translate into data for ad targeting or tapping into the eCommerce aspect. While some may find the launch peculiar considering the saturated market with established players like Instagram and Snapchat, TikTok is pressing forward, testing the waters to see if users will switch to their new app for sharing visual content.Hey there, Instagram is making it more personal for you to go live. Starting from today, you have the option to stream live broadcasts exclusively for your Close Friends. What does this mean? Instead of sharing with all your followers or the entire public, you can now select a small group of pals for a more intimate experience.And here's a fun part: not only can you go live for your Close Cherished Circle, but you can have up to three other accounts join you in this live streaming session. It's like having a private group call but with all the cool features of Instagram Live.This feature is a big shift from the usual way Instagram Live works, where public accounts could have anyone tuning in and followers could always watch if your account was private. It's been a popular tool for influencers and celebs to interact with a large audience or for fan accounts to stream, say, a live concert. But now, Instagram is offering a more enclosed space for sharing moments—like a personal fashion haul or a quiet study group session without any outside eyes.Instagram's been nudging us towards more discreet interactions, noting a significant uptick in user engagement with features such as direct messaging. Remember in November when they allowed us to make regular posts viewable only to close friends? Or back in May, when they introduced features to mute all interactions except those from close friends to limit unwanted harassment?This move is all about creating a cozier, safer ...
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    11 min
  • X Trends Down for News, TikTok Shop Search, YT COmmunity Notes, & More...

    X Trends Down for News, TikTok Shop Search, YT COmmunity Notes, & More...
    Jun 18 2024
    Welcome to another episode of Creator Daily - I'm your host Michael, covering the top news stories, latest strategy, and emerging trends in the overall creator landscape. Today, we're diving into a report that suggests X might not be the go-to spot for news it once was. We'll also talk about TikTok's new feature allowing users to search images in their TikTok Shop, which is shaking up the e-commerce game. Plus, X is stepping up its data game with advanced analytics for premium subscribers. We'll take a peek at what YouTube's brewing with a test run of their own Community Notes. And for those in the business sphere, get ready; TikTok is set to launch a feature for creating your very own virtual characters. Stick around for a jam-packed episode full of insights!According to a recent report by the Reuters Institute Digital News Report, it seems that the social media platform X is losing its grip as a preferred source for news among social media users. Even though there's been a push by Elon Musk to establish X as the most truthful and trustworthy news source, it appears that TikTok is now overtaking X in many regions as a more prominent news provider.This shift isn't entirely unexpected for Facebook, since its parent company Meta has been intentionally reducing its news coverage footprint. However, for X, this change is particularly notable since it undermines claims of its ascent as a premier news app, a stand frequently defended by Musk as a rationale for why traditional media might view his project negatively.The report, which is based on responses from more than ninety-four thousand participants across forty-seven countries, indicates that while YouTube and Facebook are still the most used platforms for news, both are seeing a decrease in users relying on them for news content, with TikTok's popularity on the rise.One reason behind TikTok's growing prominence is causing concern among authorities in the United States and elsewhere; TikTok's association with the Chinese Communist Party raises fears about the potential seeding of pro-China coverage to Western audiences.The document also highlights difficulties users face in determining the credibility of news on X, suggesting a need for X to work harder to gain trust from news consumers. Overall, these trends paint a revealing picture of online news consumption and how social platforms are adapting to, or falling behind in, their roles as news sources.TikTok is enhancing its search capabilities with a nifty new feature that allows users to find products in TikTok Shop using images. This was discovered by social media analyst Jonah Manzano, who came across a pop-up tab that prompts users to find items using an image search.Here's how you do it: Simply take a photo of the product you're interested in with your camera, making sure it's well-centered and against a plain background. This makes searching for products quicker and easier, as you don't have to rely on typing out text descriptions anymore. This type of image search technology is something that Google Lens already offers, and now TikTok users in the United States and Southeast Asia can access it too. If you have the latest TikTok app version and you're in these regions, you'll see a camera icon in the TikTok Shop search bar which you can tap to use the new image search feature.While TikTok has been seen by some as a potential search engine, particularly among Gen Z and young Millennials, interest has waned according to a CivicScience report in 2023. Despite that, TikTok has several incentives to continue developing its search functions. For one, the app introduced search ads last year, which is a valuable revenue source for brands. Also, creators can use TikTok Search Insights to discover the most-searched topics, helping them to target their content more effectively.The drive towards more refined search capabilities could mean a big win for TikTok's ecommerce, where over 500,000 sellers in the U.S. could see a spike in sales. With these new additions, TikTok is bolstering its tools to help users seamlessly find and purchase products right on the app.X is rolling out new advanced analytics features exclusively for its Premium subscribers. This latest development in X's subscription strategy places important user analytics behind a paywall. Premium users will now have detailed insights into a range of performance metrics like engagement rates, profile visits, and link clicks.Previously, account analytics were more widely available, but with the update, users who try to log into analytics.twitter.com are prompted to sign up for X Premium. The upgrade provides an improved interface with a large bar chart display for easier understanding of performance over time, but it moves yet another feature under institutionalized monetization. Elon Musk's takeover of X aimed to diversify the platform's revenue sources, with aspirations for subscriptions to generate half of its total income. However, efforts ...
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    10 min
  • Ray-Bans Post IG Stories, Pinterest Report on Gen Z, TikTok Layoffs, & More...

    Ray-Bans Post IG Stories, Pinterest Report on Gen Z, TikTok Layoffs, & More...
    May 23 2024
    Today, we've got some hot topics to dive into. First, we'll discuss how Meta's Ray-Ban glasses are getting an update that allows them to post directly to Instagram stories. Next, we're looking into a fresh report from Pinterest revealing what's catching the eye of Gen Z users. Then, we've got some news on TikTok potentially shaking things up with their global user operations team. Plus, Twitch is changing the game with a new strategy for managing violent and sexual content, giving the power of choice back to the users. And finally, X is tightening up its rules, now requiring those who share ad revenue to confirm their ID. Stay tuned as we unpack all of these stories and more on today's episode of Creator Daily.===Looking to share those perfect moments without fumbling for your phone? Well, Meta's got a new trick up its sleeve. The company's partnership with Ray-Ban has birthed smart glasses that can now post Instagram stories all by themselves. That's right, with a simple voice command, you can tell your glasses to share your latest snapshot directly onto Instagram. Just say, "Hey Meta, share my last photo on Instagram," and consider it done. But that's not all, Meta is integrating a few more goodies into these stylish frames. Think of meditating while on a walk, courtesy of a collaboration with the meditation app Calm. Users can now also enjoy guided meditation sessions through the glasses, with a free three-month subscription offer on the table for Ray-Ban Meta smart glasses owners. And for music lovers, there's something too. Streaming Amazon Music is as easy as saying, "Hey Meta, play Amazon Music," and your glasses will cue up a recommended playlist just for you. If you need to adjust the volume or pause the tune, touch and voice controls are there to bypass the need for your phone. These updates come following previous support for both Spotify and Apple Music.But remember, these nifty features will be rolled out incrementally, so keep an eye out for updates. And in case you missed it, last month Meta enhanced the smart glasses with AI capabilities that can, among other things, interpret signs in various languages and even suggest Instagram captions. It seems like the future of seamless social sharing and more might just rest on the bridge of your nose.===Pinterest is spotlighting a significant trend within its platform: it's fast becoming a go-to destination for Gen Z users, who are now its fastest-growing demographic, comprising over forty percent of global monthly users. These young Pinners aren't just casual browsers either; they're highly engaged, frequently searching and saving at a higher rate compared to other generations.Given their notable presence on the platform, Pinterest is advising marketers to pay attention to six key strategies to effectively reach Gen Z. These include optimizing content descriptions to appear in searches, building traction for transactions as users are more likely to buy products they've saved, making pins easily shoppable to take advantage of the fact that a majority of weekly Gen Z Pinners are always open to shopping, and staying ahead of the fast-changing trends that this demographic is keenly attuned to.In addition, marketers should connect with cultural moments that resonate with Gen Z and not forget that a significant portion of shoppers on Pinterest also includes those buying for Gen Z, such as many American moms. Understanding and strategizing around these insights could prove to be a game changer for brands looking to refine their marketing on Pinterest.The full report titled "It's a Gen Z World" is available for those interested in delving deeper and making the most of their marketing campaigns targeted at the young cohort on Pinterest.===TikTok is bracing for a significant shake-up, with reports indicating a new wave of layoffs targeting its operations, content, and marketing teams. Word on the street, or rather from The Information, is that these cuts could hit a hefty portion of the teams' workforce, which currently stands in the thousands. The restructuring is so extensive that the global user operations team could be disbanded altogether, with any remaining staff being reassigned to areas like trust & safety and product teams.Leading the narrative behind these operational changes are TikTok's Head of Operations Adam Presser and Head of Brand and Communications Zenia Mucha. Presser, who stepped into the role last year, has been vocal about his ambitions to unleash TikTok's 'full potential' through a sweeping reorganization. This move isn't entirely unexpected as back in February, hints were dropped about a plan to merge operations with the trust & safety division.Mucha, a seasoned professional with a Disney background, has been with TikTok only a short time after Presser took the helm. She's had her hands full, especially with TikTok's significant lobbying efforts in Washington which, despite a $13.4 million price tag, failed to block new ...
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    10 min
Réussite personnelle Marketing et ventes Économie
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