This week, we’re thrilled to have Kaya Yurieff, the Team Lead on the Creator Economy at The Information and one of our favorite industry reporters. Kaya shares her journey from working at CNN with Jake Tapper to becoming a leading voice in the creator economy. We dive into how her team produces unparalleled insights daily, the evolving landscape of the creator space, and her bold predictions for 2025.

Before Kaya joins, Keith and Brendan catch up on the latest news, including highlights from the LinkedIn Partner Summit, TikTok's new affiliate partners, and the myth-busting insights from Instagram's Adam Mosseri.

Creator of the week (COW)

- Keith: Fitness creator Maxx Chewning announced that he sold his candy brand, Sour Strips, to The Hershey Company.

- Brendan: TalkingTalktuah 50k on IG, @cam__george and @peter.ditzler are host a Talk Tuah companion podcast.

- Kaya: Josie Balka 600k instagram followers

Brand of the week (BOW)

- Keith: Sony just broke the record for most comments on a TikTok video - To promote The Last Dance (Venom movie)

- Brendan: Anyone but Jaguar. Wharhol lookalikes. Channeling Ridley Scott’s famous 1984 ad.

- Kaya: Samsung / mythical FAST channel

Follow:

- Keith: Visa announced it’s officially recognizing creators as small businesses

- Brendan: Armie HammerTime podcast.

- Kaya: Kylie Kelce podcast