Lululemon, Apple and Trader Joe’s all have something in common. In this chapter of Cult Chronicles we are learning about brands with a cult following. https://www.persado.com/articles/cult-brands/ https://blog.hubspot.com/marketing/brands-with-cult-following https://www.investopedia.com/terms/c/cult-brand.asp https://www.canto.com/blog/cult-brand/ https://www.rollingstone.com/product-recommendations/lifestyle/lululemon-membership-partner-perks-1235075212/ https://shop.lululemon.com/membership https://www.onepeloton.com/ https://www.sheknows.com/food-and-recipes/slideshow/2281325/best-trader-joes-products/18/ https://www.bbc.com/worklife/article/20230815-why-some-brands-reach-cult-status