Dr. Susie Castellanos-Hansley, Ph.D., is a science-backed stress solutions expert who helps high achievers reach their goals with less stress. As a first-generation Mexican-American who came from poverty and faced burnout in academia, she understands firsthand what it's like to "want to do good work, but feel stressed out, overwhelmed and unable to ask for help because you fear being found out or letting others down." Through her work, she teaches that stress responses aren't weakness but rather "smart evolutionary adaptations" and helps people understand that "triggers will always occur - the goal isn't to never be triggered, the goal is to learn how to recognize that you're triggered and work with it." Her mission is that "every human being gets to fulfill their full potential without burning out and while living a life they love." Learn more at susiehansley.com.

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In this insightful discussion with Howard A. Lim, award-winning business and brand architect, he reveals why proper brand design is crucial for business success. "Most companies have what I call a generic or a brand that's a liability for them rather than a brand that builds equity," explains Lim. He emphasizes that over 90% of companies are "only reaching 25% of their potential" because they haven't properly designed their brand. Through his SIM (Strategy, Implementation, Management) system, Lim helps businesses develop authentic brands that truly reflect their value. As he notes, "What's authentic to you, not to copy someone else, but to make it about your company from who you are, what you do, and what makes you truly unique from all others." To learn more about building a world-class brand that can transform your business potential, visit howcreative.com to connect with Howard Lim and explore his authentic branding expertise.

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In a replay from early 2024 on Dear Business Coach podcast, #mythological #scholar and aspiring video game writer Kaitlyn Dwyer shared fascinating insights about breaking into the gaming industry and adapting classical stories for modern audiences. "Mythology is very, very special in that it is applicable to a huge audience. Everybody knows mythology and everybody likes mythology," Dwyer explained, highlighting how ancient stories can bridge generational gaps in #gaming. She detailed the challenges of portfolio development, noting that "the people who get into the games industry are incredibly passionate people, you can't get in unless you are incredibly passionate," as aspiring writers often need to submit "1000 applications before you get in there."

Speaking about adapting classical narratives, Dwyer emphasized the delicate balance required: "One of the things that I am very passionate about is being able to adapt a story without completely changing the story." The episode offers valuable insights for anyone interested in game writing or mythology's role in modern storytelling – follow Dear Business Coach on Facebook, LinkedIn, Instagram, YouTube, Spotify, Apple, and iHeartRadio to catch more inspiring conversations with industry professionals.

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