Turkey has been actively promoting itself as a medical tourism destination for Americans and Canadians over the last year or two. The value of the Turkish Lira is quite low compared to the US Dollar making prices in Turkey even lower than Mexico's! But, Medical Tourism should be less about price and more about value, bang for the buck, promises made and expectations met.
In this episode, we'll talk to Krystina about her recent dental tourism experience in Turkey. In part one, we will find out about her "Top-Down" sales experience during her research and planning phase in connecting with a medical tourism 'facilitator' company to help her organize her treatment in Turkey. These call center agents can be very friendly and reassuring, making the patient feel sure that their "Bottom-Up" experience, once they step off the plane in the destination country, will be just as attentive as the sales process was. In part 2, we will hear how accurately her expectations were met after her arrival in Turkey, starting at the airport!
