Developer Marketing Stories

Auteur(s): Matthew Revell and Adam DuVander
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  • Résumé

  • Ever wondered just how brands like Vercel, Auth0, and Twilio won enormous developer mindshare? In this podcast, we sit down with hands-on developer marketing leaders to dive into what they did, what went well, and what went wrong when they brought a developer-targeted product to market. And you can level-up your own developer marketing or DevRel career with our coaching and training program: https://developer.marketing
    © 2024
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Gestion et leadership Marketing et ventes Réussite personnelle Économie
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Épisodes
  • The Accidental Rise of Live Coding on Twitch

    The Accidental Rise of Live Coding on Twitch
    Jan 31 2025
    What happens when you accidentally discover a whole new developer audience? At Twitch, Katie Penn and her team set out to build a platform for game integrations—but instead found developers eager to live code. She shares how they recognized the opportunity, leaned into it, and built a thriving developer ecosystem. Sponsored by Developer Marketing in Practice: The coaching and training program to level-up your developer marketing career. Episode outline:

    01:26 – Understanding Twitch’s developer audience
    Katie explains how Twitch initially focused on gaming integrations but saw the opportunity to expand into a broader developer ecosystem.

    03:35 – Using live streaming to engage developers
    Katie shares how her team experimented with live coding streams, unexpectedly drawing in developer advocates and growing a new community.

    07:21 – The challenge of trust in developer marketing
    Reflecting on Twitter’s Fabric launch, Katie highlights the difficulty of rebuilding developer trust after past missteps.

    10:17 – Why showing ‘under the hood’ matters
    Katie emphasizes how transparency—whether through blog posts or live demos—helps developers connect with a platform.

    12:29 – Segmenting developer audiences effectively
    Katie discusses how different types of developers (enterprise, hobbyists, mobile app developers) have distinct motivations and engagement patterns.

    19:19 – Strategies for engaging different developer types
    Katie outlines how different audiences require tailored approaches, from partnerships to content marketing to meetups.

    26:30 – Metrics for tracking developer engagement
    Katie breaks down key metrics Twitch used to measure the health of its developer community, from API calls to extension adoption.

    30:06 – Lessons from Twitter and Twitch
    Katie reflects on the risks of overpromising to developers and why developer programs need to be core to a company’s business.

    35:18 – Advice for new developer marketers
    Katie shares why product marketing skills are essential in DevRel and how marketers can establish themselves as strategic partners.
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    43 min
  • Postman's developer marketing with Kasey Byrne

    Postman's developer marketing with Kasey Byrne
    Dec 19 2024

    Kasey Byrne shares lessons from her time at Postman and NPM, including how to grow free users into power users without crossing the line. She talks about the importance of showcasing creative use cases, avoiding buzzwords, and building authentic relationships with technical audiences.

    We also dig into the challenges of attribution in developer marketing and why curiosity about the product and user pain points is crucial. Whether you're in DevRel or developer marketing, this conversation offers fresh insights into what works—and what doesn’t.

    See the transcript and more at https://developer.marketing

    Get developer marketing for you or for your team.
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    43 min
  • Marketing Duckbill Group with Corey Quinn

    Marketing Duckbill Group with Corey Quinn
    Oct 30 2024
    Corey Quinn is hard to miss if you're even slightly interested in the AWS ecosystem. As founder of Duckbill Group, Corey built his brand on speaking frankly—and often humorously—about AWS billing headaches.
    In this episode, he reveals how he transformed Duckbill from a one-person consultancy into a trusted cloud cost management team. he shares his thoughts on balancing personal and business branding, engaging multiple audiences without losing credibility, and building a content engine that keeps Duckbill top of mind.
    And, although Corey isn't your typical developer marketer, he has actionable advice to share with anyone building a brand that connects with engineers. This podcast is brought to you by Developer Marketing in Practice, the coaching and training program to elevate your developer marketing career. See the transcript and more at https://developer.marketing/
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    44 min

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