Keep up with the key updates as they happened last week in digital from Adobe, Salesforce Einstein , Amazon Web Services and Appsflyer

Amazon S3 Object Lambda - A new capability to manage your data across multiple applications where S3 is the source

Adobe Digital Economy Index - Adobe's latest report about customer spends since the pandemic lockdown began in March 2020 and detailed pathway for eCommerce to become at $1 Tn industry by 2022.

The New Era in Experience Report : A new research report by Adobe & London school of business categorizes business by Thrivers, Hiders & Survivors, with details on how Thrivers achieve more success from their digital investments, compared to others.

Salesforce AI Powered Marketing : Salesforce also announced 2 new capabilities to their Account Based Marketing capabilities within Salesforce Digital 360. The first one, Einstein Key Account Identification uses Artificial Intelligence to surface accounts with highest likelihoods to purchase and provides strong recommendations to market & sell to these accounts. Next up, Accounts as Campaign Members enables Account Based Marketing campaigns personalized for every buyer within top-tier accounts. Best to check out the link in description for more details and demos.

Nike Quarterly Digital Earnings - Nike announced generated more than $1 Bn in digital revenue across their businesses in North America

Back in 2008 I had completed my first digital analytics & personalization project thanks to this blogpost from Avinash Kaushik Experimentation and Testing a Primer. Still today I read this blogpost as a simple guide to understand how to build personalization campaigns, even when I am building upon any complicated use cases.

Avinash Kaushik has been a thought leader in the digital analytics & personalization/experimentation industry for multiple decades sharing his ideas that might have shaped digital businesses as we know today. While he writes regularly on his blog rightly titled Occam's Razor, he also publishes a weekly newsletter that I would stongly recommend to subscribe the Marketing Analytics Intersect Newsletter

Image Credit : People vector created by pch.vector - www.freepik.com

Happy Sunday !!

Key updates from the world of digital platforms that impacts your success. Covering the latest from Google Advertising about Federated Learning of Cohorts , IBM Cloud Satellite - the new entrant in Edge Computing and more

Additionally I have explained about Google's latest updates to third party cookies in my blogpost Meet Potential Future of Third Party Cookies – Google Federated Learning of Cohorts API

At the Quarterly Business Review, the CMO offered $100 dollars and asked for a digital investment plan based on the data and customer journey. Later that night, I while watching a football or soccer game, I stumbled upon the idea of using football & marketing attribution, together to create the plan.

I had initially blogged about this with examples from Adobe Analytics, but you can scale the concepts to Google Analytics or any analytics platform that supports Multi Touch Attribution.

The complete blogpost is available here if you're interested : https://www.sagarmandal.com/2019/04/27/simplifying-adobe-analytics-attribution-iq-with-football/

Photo by Zac Frith from Pexels

Welcome to another edition of Last Week In Digital, helping you get upto speed with the latest updates from digital platforms.

New Google Chrome : Google announced limited availability of Federated Learning of Cohorts to replace third party cookies by 2022. I have created a quick demo for this new capability

New MS Excel : Microsoft announced Public Preview of Microsoft Power Fx - a low code open source programming that can potentially change the way we use MS Excel. Checkout the cool demo

Azure Communication Services : The technology that powers MS Teams is now globally available across all regions for enterprises. If you support your customers on video, audio and chat, check out ACS capabilities to level up your contact center.

IBM Cloud Code Engine : New capability from IBM Cloud that manages & scales cloud infrastructure automatically when you deploy your apps. Most importantly, you pay for what you use. Here's more details

Amazon Cloud Watch Metric Streams : Real time data stream that connects your Amazon Cloud Watch data to any destination such as Power BI dashboard, New Relic/Data Dog or Amazon Athena for cost optimization. Don't miss out more details here