Welcome to an inspiring new episode of "MOJO: The Meaning of Life and Business," where we uncover the secrets to thriving in both personal and professional realms. Today, host Jennifer Glass is thrilled to have a conversation with an extraordinary guest, Steve Brossman. Steve is not just a nine-time Amazon bestselling author in the fields of marketing and sales; he's also a seasoned media expert with over 20 years in television and video, having hosted his own network TV show and served as an executive producer with Warner Brothers. But that's not all—Steve is a formidable entrepreneur who has created several six and seven-figure multinational businesses from the comfort of his own home.
In this episode, Steve demystifies the often intimidating world of sales, challenging the notion that selling needs to be a "four-letter word." Drawing from his own experiences of having once hated the traditional pushy sales tactics, Steve shares his unique approach that avoids the old-school hard sell. Instead, he unveils how a collaborative, consultative approach can turn prospects into eager clients, all while maintaining integrity and mutual respect. Through captivating anecdotes and step-by-step strategies, Steve offers actionable advice on how to shift from a mindset of selling to one of helping—highlighting the profound impact of creating agreed implementable value with your clients.
Whether you're a business owner who cringes at the thought of a sales pitch or someone looking to refine your selling technique, this episode is packed with insights that promise to transform how you view and conduct sales. Listen in and discover how to go beyond just closing a deal to cultivating long-term, value-driven client relationships that foster both happiness and success. Don't miss out on learning how to achieve sales bliss and ultimately turn your clients into enthusiastic brand ambassadors!
About my guest: Steve Brossman embarked on his entrepreneurial journey in 1983, beginning with the establishment of a health club where he was initially trained in traditional, high-pressure sales techniques—a method he was never fond of. Determined to find a better approach, Steve spent over two decades innovating in the sales domain. He successfully expanded his ventures internationally, selling health club memberships and kids club franchises across five countries, weight loss programs in two, and an environmental product that reached 4 million units sold in 26 countries. Through his extensive experience in diverse markets, Steve demonstrated his adept salesmanship and capacity to pioneer new methods in customer engagement and business growth.
Connect with Steve on LinkedIn and on the web at https://stevebrossman.com. And don't forget to check out Steve's 'back pocket' guide at https://stevebrossman.com/bpgflowselling for tips on making the most of your next sales campaign!
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