Author, founder, and CEO Barry LaBov joined me on Ditching Hourly to geek out about niching down - while walking me through the five-step process he describes in his book The Power of Differentiation.

Barry's Bio:

Barry LaBov is the founder and CEO of LABOV Marketing Communications and Training. He is a two-time Ernst & Young Entrepreneur of the Year recipient and an inductee into the Entrepreneur of the Year Hall of Fame. He is also a Better Business Bureau Torch Awards for Ethics recipient. Under his leadership, LABOV Marketing Communications and Training has received the Indiana Growth 100 Award six times, was named Small Business of the Year and recognized as one of the Best Places to Work in Indiana. Additionally, LABOV’s client work has been honored with nearly 100 national and regional awards.

Barry's links:

• The Power of Differentiation
• Barry's biz website
• Barry's personal site
• Barry's LinkedIn

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Guest Russ Waddell joined me on Ditching Hourly to explain how he successfully went out on his own for the first time after more than a decade as a full-time employee.

Guest Links:

• https://www.russwaddell.com/
• https://www.linkedin.com/in/russell-waddell/

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Zach Stevens, co-founder of Conversion Factory, came back on Ditching Hourly to give an update about how things are going with his “all-you-can-eat” subscription-based service business after two years in business.

Zach's Links

• Conversion Factory
• Zach's LinkedIn
• Zach's Twitter

Other Links

• MicroConf
• Tiny Seed
• FreePik
• Visual Electric
• Somewhere

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What if your ideal buyers looked forward to getting an email from you. every. single. day?

That’d be pretty sweet, right? But how would you get started...

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Sign up to get notified about the next session before "life happens" and you forget:

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I hope to see you in the next session of Email365!