In this episode of Do This, Not That, host Jay Schwedelson debunks the myth of the 10,000-hour rule and shares actionable tactics for achieving success without the need for extensive expertise. He provides examples of how taking action, testing strategies, and launching early can lead to meaningful results.

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Best Moments:

(00:49) The misconception of needing 10,000 hours to achieve expertise
(01:22) Origin of the 10,000-hour rule from Malcolm Gladwell's book Outliers
(02:54) The importance of taking action without extensive knowledge
(03:08) Jay's personal example of tackling YouTube without prior experience
(04:36) Tactic: Using "What if we did this" polls to gauge audience interest
(06:54) The $50 ad spend death match strategy for testing ad creatives
(08:04) The "launch before you're ready" campaign approach
(09:55) TV show and movie reviews in the "Since You Didn't Ask" segment

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FREE Guide → The Loyalty Program Optimization Guide

Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

In The Loyalty Program Optimization Guide you will learn:

• Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
• Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
• Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold

In this episode of Do This, Not That, host Jay Schwedelson welcomes David Walsh, CEO of Limelight, to discuss social selling, influencer marketing, and building a personal brand on LinkedIn.

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Best Moments:

(00:58) Introduction to Limelight and David Walsh's background

(02:01) David's journey to becoming an entrepreneur

(05:59) Explanation of social selling and its importance

(08:19) Types of content that lead to pipeline in social selling

(10:57) The importance of vulnerable content in building trust

(14:28) Tips for growing a LinkedIn following

(17:40) The power of consistency in content creation

(19:25) How to get involved with Limelight

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Guest Bio:
David Walsh is the CEO of Limelight, the first-ever business-to-business creator partnership platform. With a background in software sales and marketing, David has founded multiple successful companies, including a watch brand and an HR software company. He has raised over $30 million in funding for his ventures and is now focused on revolutionizing B2B influencer marketing through Limelight.

=================================================================

Check out our FREE + VIRTUAL EVENTS! ->

EVENTASTIC.com

GuruConference.com

DeliveredConference.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

FREE Guide → The Loyalty Program Optimization Guide

Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

In The Loyalty Program Optimization Guide you will learn:

• Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
• Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
• Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold

In this episode of Do This, Not That, host Jay Schwedelson tackles two questions from listeners in a quick "Ask Us Anything" segment. He shares actionable advice for marketers looking to improve landing page conversion rates, while also offering humorous personal insights on Florida's East Coast vs. West Coast residents and TV compatibility for dating.

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Best Moments:

(00:40) Introduction to the "Ask Us Anything" segment
(01:13) Jay's observations on Florida's East Coast vs. West Coast residents
(02:06) Addressing a marketing question about landing page conversion rates
(04:01) Tips for improving landing page performance
(08:32) Addressing a dating advice question about TV compatibility
(11:52) Closing remarks and call to action

=================================================================

Check out our FREE + VIRTUAL EVENTS! ->

EVENTASTIC.com

GuruConference.com

DeliveredConference.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

FREE Guide → The Loyalty Program Optimization Guide

Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

In The Loyalty Program Optimization Guide you will learn:

• Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
• Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
• Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold