You know the movie, you know the scene: Young Elliot lures E.T., the extraterrestrial, out of hiding with a trail of yummy candies.
"E.T." screenwriter Melissa Mathison believed that only one kind of candy could pique the sweet tooth of a cute, cuddly intergalactic visitor to our planet -- the most popular candy on Earth --M&M’s. But when presented with this novel promotional opportunity, the space cadets at Mars, Inc., maker of M&M’s, believed quite differently. What followed would go down as one of the greatest product placement gaffs in advertising history. Listen, laugh and learn all about it.
More Blundering Brainstorms to Come
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