In this episode of the Great Digital Transformation, Gerry is joined by J.B. Wood is the president and CEO of TSIA, the world’s leading research organization that helps tech companies achieve profitable growth and solve their top business challenges. J.B. has over 25 years of experience in helping B2B technology companies and he is a frequent industry speaker and a prolific author of several bestsellers, including his latest book “Digital Hesitation: Why B2B Companies Aren’t Reaching Their Full Potential.” In this episode, he will share with us his insights and advice on how to overcome digital hesitation and embrace digital transformation. J.B. will also reveal the secrets of successful B2B technology services and how to create value for your customers in the digital era. Don’t miss this opportunity to learn from one of the most influential leaders in the technology and services industry. Tune in now and get ready to be inspired!