Welcome to the Badass Leaders Podcast! In this conversation, Angela Gill Nelms interviews Scott Wozniak, author of 'Make Your Brand Legendary.' They discuss the importance of creating a legendary brand through exceptional customer experiences, the journey of leadership, and the significance of consistency in building customer trust. Scott shares insights from his career, including his time at Chick-fil-A, and emphasizes that leadership is a set of behaviors that can be learned. The conversation also highlights the difference between satisfied customers and Raving Fans and how to cultivate a loyal customer base. In this conversation, Angela Gill Nelms discusses the impact of discounting on customer loyalty, the importance of pricing strategies, and the role of leadership in fostering collaboration and ownership within teams. She emphasizes the need for businesses to create memorable and personalized experiences for customers while avoiding the pitfalls of being perceived as 'cheap.' The discussion also touches on the significance of leadership in driving successful projects and the difference between memorable moments and personalized service. If you are interested in being a guest on the podcast, email brave@angelagillnelms.com. You can learn more about The AGN Group and its services on its website: www.TheAGNGroup.com. Learn more about the podcast at www.BadassLeadersPodcast.com. Learn more about Scott at: Facebook: https://www.facebook.com/SwozConsultingLinkedIn: https://www.linkedin.com/in/scottwozniak/Website: https://www.scottwozniak.com/ / www.scottwozniak.comTwitter / X: https://x.com/scottewozniakPodcast: https://www.youtube.com/@SwozConsulting, https://youtube.com/playlist?list=PLLQNFteCmdP7RZJSQ__Bj44BRjgIddR55&si=y8kQ2PY7Ij5T1j8t Academy: www.legendarybrandsacademy.com About Angela: Angela Gill Nelms is a trailblazer for building exceptional companies and teams. She is the Founder and Chief Executive Officer of The AGN Group and Recovery Advocate Network. She has held the position of Chief Operations Officer at Aetos Imaging, RenovoRx, and Florence Healthcare. With a B.S. in Biomedical Engineering from Georgia Tech, she has mastered navigating the FDA, leading diverse teams, and ensuring that customers and patients are always the top priority. Angela is a passionate advocate for mental wellness and diversity. She is the CEO and co-founder of Recovery Advocate Network, a 501(c)3 nonprofit. Through this organization, she addresses resource disparities for individuals with mental health disorders, trauma, and identity challenges. In addition, she hosts the Coffee and Conversation Podcast to educate the community and reduce the stigma around mental health and wellness. She shares her lessons learned around the country in keynote speeches, coaching, and team-building workshops. Learn more about Angela at www.AngelaGillNelms.com. About The AGN Group: At The AGN Group, we believe every individual, team, and company can unlock their inner badass, one brave step at a time. We offer keynote and panel speaking, leadership and team-building workshops, fractional and management consulting, brand and storytelling services. Email us at hello@TheAGNGroup.com to connect. Learn more at www.TheAGNGroup.com. #BeBraveBeBadass #BadassLeadersPodcast #BraveHeartsBraveConversationsBadassLeaders #TheAGNGroup #Leadership #RavingFans #Mentor #BraveHearts #BadassLeaders #Entrepreneur #MakeYourBrandLegendary #ScottWozniak #Leadership #RavingFans #SwozConsulting Social Media Channels: YouTube: https://www.youtube.com/@bebravebebadass/podcastsSpotify: https://open.spotify.com/show/73Dg8OQ7SqtGtSiCWQUfLB?si=c17c0f1abe29446fApple Podcasts: https://podcasts.apple.com/us/podcast/badass-leaders-podcast-brave-hearts-brave-conversations/id1788987881Audible: https://www.audible.com/podcast/Badass-Leaders-Podcast-Brave-Hearts-Brave-Conversations-Badass-Leaders/B0DS2CQL9V?source_code=ASSGB149080119000H&share_location=pdpInstagram: https://www.instagram.com/badassleaderspodcast/Twitter: https://x.com/BALeadersPodTikTok: https://www.tiktok.com/@baleaderspodLinkedIn: https://www.linkedin.com/company/badass-leaders-podcast2 keywords: branding, leadership, customer experience, raving fans, consistency, trust, business strategy, consulting, Chick-fil-A, operational excellence, discounts, pricing strategy, leadership, customer experience, memorable moments, personalized service, raving fans, business growth, marketing strategies, collaboration