I've dreamt up an exact marketing roadmap that's going to completely transform the way Highflier Powerhouse sells in 2025. And in today's episode, I'm inviting you behind-the-scenes on our decision making process.

I'm breaking down why I'm shifting from an evergreen model to a campaign-based strategy, and how this decision will create more exclusivity and urgency around our signature service. You'll learn why traditional evergreen marketing isn't cutting it anymore and how to create a marketing roadmap that actually converts in today's landscape.

Plus, I'm sharing my exact 60-day marketing plan leading up to our January 27th launch, including how I'm structuring content, managing timelines, and creating a whole new level of value for our clients. Whether you're considering a rebrand or just want to level up your marketing strategy, this episode is packed with actionable insights you can implement in your own business's marketing roadmap.

While you're here, make sure to go and grab our private podcast, Become the #1 Brand in Your Niche, for all of the inside secrets on what makes an industry defining brand!

Today, we're chatting about:

• Why we're moving from evergreen to a campaign-based model (and how this creates more exclusivity)
• The three phases of our 60-day marketing strategy: entrance content, engagement content, and exclusive content
• How we're restructuring our signature rebrand experience to include marketing campaigns
• The psychology behind creating genuine urgency (beyond just time scarcity)
• Our exact timeline and strategy for the January 27th launch campaign

Coming Up Next:

Don't miss next week's episode on "Lessons Learned from 2024"

Stay tuned later this month for "How to Know If You Need to Reposition Yourself in 2025"

Connect with me:

• Website

• Join our email list!

• Instagram

• Pinterest

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer