The marketing trends that worked in 2024 won't get you the same results in 2025. In this episode, I'm breaking down the major shifts I see coming in marketing, design, and business strategy.

We're answering questions like "why is cozy short-form video replacing overly curated content?" And why I'm willing to bet that YouTube is going to be making an unexpected comeback. After a year of tracking and predicting quarterly trends, I'm willing to hang my hat on subtle selling as the new way forward, especially on platforms like Threads.

I'm also sharing why being back in your marketing (instead of relying on repurposing) will be crucial for success in 2025. Brand refreshes are replacing complete rebrands as the go-to strategy for staying relevant, and I'm explaining exactly why you'll need at least two photo shoots per year to keep up.

Plus, I'm diving into why done-for-you services are making a major comeback and how to position yourself for this shift. If you're tired of following outdated trends or struggling to stand out in your market, this episode will give you the insider insights you need to stay ahead of the curve. I'm sharing specific strategies you can implement now to prepare for these upcoming shifts in the market.

We're chatting about:

• Why cozy short-form video is replacing curated content (and how to adapt)
• The unexpected return of YouTube and how to leverage it
• How subtle selling is transforming platforms like Threads
• Why brand refreshes are becoming more important than complete rebrands
• The rise of in-house creatives versus traditional agency models

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