Welcome to Episode 73

https://sustainable-ecom.com/ep73

Back in the first show of the year, I proposed the brand collaborations were going to be one of the most important marketing strategies for 2023, so I though it was well and truly time we explored what that actually means, and how to do it effectively.

Over the years I’ve had many conversations with brand owners about doing brand collaborations. Some, like Maxim Gellman we heard from in last week’s show, viewed them as pivotal to their success, but most have expressed at best a mediocre result, often describing them as a complete waste of time.

So to explore this topic and give you the critical understanding and insights you need to turn your collaborations from Meh to Marvellous, I asked the wonderful Jess Rhufus, founder of Collabosaurus to join us today. If you’re not familiar with it already, Collabosaurus is one of the world’s leading collaborations platforms, kind of like match-making for brands.

With experience from seeing just about every type of collaboration across the 10,000+ brands on her platform, as well as seeing how the strategy has evolved over the past decade, Jess brings some refreshing clarity to this topic.

Get ready to take notes as you listen to today’s show, because the actionable tips come thick and fast!