Épisodes

  • 13: How to leverage sports events for maximum marketing impact

    13: How to leverage sports events for maximum marketing impact
    Aug 30 2024
    Professor of Marketing Marc Mazodier explains why brands should take advantage of major sports events, like the Olympic & Paralympic Games, in their marketing campaigns.
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    7 min
  • 12: How to ensure your company’s tools amplify women’s voices

    12: How to ensure your company’s tools amplify women’s voices
    Mar 18 2024
    Two ESSEC professors share their research on sharing knowledge in virtual settings, and how companies can make this space more inclusive for female employees.
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    14 min
  • 11: The intersection of ableism and sexism: how it impacts women's careers

    11: The intersection of ableism and sexism: how it impacts women's careers
    Feb 9 2023
    6 min
  • 10: Rivalry in the Palio di Siena

    10: Rivalry in the Palio di Siena
    Jul 1 2022
    Rivalry can be a source of issues - but as we can learn from the jockeys in the Palio di Siena, it can also be useful.
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    9 min
  • 9: Does paying for performance pay off?

    9: Does paying for performance pay off?
    Jan 18 2022
    Under what conditions do performance bonus schemes work? 
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    13 min
  • 8: Team dynamics in academia-industry collaborations

    8: Team dynamics in academia-industry collaborations
    Nov 22 2021
    New research sheds light on what makes for a successful academia-industry partnership.
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    8 min
  • 7: Go for gold: Organizing the Olympics and Paralympics

    7: Go for gold: Organizing the Olympics and Paralympics
    Jul 4 2021
    ESSEC Knowledge talks to Stefan Gröschl about what it takes to plan the Olympic and Paralympic games, and the managerial takeaways that all leaders can learn from this process. 
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    17 min
  • 6: Discussing Diversity in Business

    6: Discussing Diversity in Business
    Apr 30 2021
    ESSEC Knowledge talks to Steven Seggie, professor of Marketing and academic director of the ESSEC EMBA program, about the current state of diversity in business. 
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    21 min