What You’ll Hear In This Episode:
- Hype Magazine was founded in 2002 as a one-page community newsletter and became the world’s #1 Digital Magazine!
- Jerry is a mainstay in the publishing world, covering everything from hip hop to Hollywood.
- How is public relations different now than when Jerry was in it, and what do he and Nicole miss about the “good ole days?”
- Hype Magazine just celebrated 19 years in the biz, and now is flourishing with TV, podcasts, live events, the magazine, and radio partnerships.
- A good PR person genuinely looks out for the journalist, what they cover, and what they need.
- With huge partners like Viacom and NFL and over 300 e-mails in his inbox a day, Jerry shares how your pitch can stand out.
- Why Jerry hates email blasts!
- What PR people can do to make his very busy life easier.
- Research is NOT a waste of time! In fact, it pays off infinitely more than just blasting out hundreds of contacts with no intention.
- Taking time to spellcheck, or having someone to do it for you, is extremely important.
Mentioned:
Hype Magazine
Jerry Doby
G-Eazy in Hype Magazine
Say Hi To Nicole and NRPR:
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