This week, we're thrilled to welcome Karis Copp of Karis Copp Media to the show! As a seasoned PR expert working with industry leaders like the Printing United Alliance, Karis will guide us through the evolving world of public relations in today’s digital landscape. Learn how to harness PR to grow your business, discover best practices, and uncover common missteps businesses make with their PR strategies. Whether you’re looking to amplify your brand, improve communication, or rethink your approach, this episode is packed with actionable insights to help you stay ahead. Don’t miss it! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control. Take the SVP Business Alignment Assessment News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/wf1N41jFToc Dad Joke Terry: In Germany they even have a sausage made completely from other sausages They call it the wurst of the wurst Public Relations Terry: Welcome in, Karis. We are always excited to have new guests. When we are on episode 576 it doesn’t always happen. Tell us a little about you and how you came to be doing what you do and are associated with the garment decorating and printing industry. Aaron: Can you make sure that we are clear on what exactly is public relations? How does it differ from marketing or advertising? Terry: What are some common misconceptions businesses have about PR, especially in industries like printing and apparel decoration? Aaron: How has public relations evolved in the digital age, and what new opportunities does this shift for our listeners? Terry: Let's talk PR strategy. How can our listeners leverage it effectively? Aaron: What advice do you have for businesses looking to get started with PR but are not sure where to start? Terry: In an age where customer reviews and online comments can make or break a business, how can PR be used to manage and build a positive reputation? Aaron: How can companies effectively measure the success of their PR efforts in a way that ties back to business growth? Terry: Are there any trends in PR that you think businesses in our industry should pay attention to in the coming years? Aaron: What specific PR opportunities or challenges do you see for the printing and apparel industries, and how can businesses stand out? Terry: How can our listeners connect with you, learn more about what you do, and utilize your services? kariscoppmedia.comLinkedin: Karis Copp (personal) and Karis Copp Media (company page)Instagram: kariscoppmedia The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry,
