In every industry we experience situations where we need to deescalate a situation or handle an objection. Doing this over the phone can be challenging. This is why I created this podcast to provide you with some quick tips you can use in these situations. I know they can be difficult, but remember to take a deep breath and not take it personal!

I know we all LOVE to text, it is easier, and contact rates are often much higher - but you should be using texts to start the engagement, not to sell the car! In this episode, we'll review exactly what happened to a customer over 24 hours, with every communication being text.

When a customer calls the dealership, yes they’re seeking information, but more importantly, they want reassurance and expertise! All too often when we "wing it" we answer too many questions, demotivate the customer and fail to steer the conversation in the right direction. Following a simple word track such as one of C&M Coaching's word tracks, can help you control the call, be prepared, simplify your calls and overcome objections. In this podcast, let's talk about why we see struggles with following a word track, why we NEED a word track and how to overcome your hang-ups with using one.

Are you struggling to get your team to call your internet leads? Yes, I can't believe I just typed that question (and you may hear some frustration in my tone: sorry, not sorry), but I keep hearing that sales are exclaiming "no one answers their phones. Calling is pointless". I bet they just aren't doing it right, in fact, our own independent research proves they aren't doing it right. So in this podcast, let's address the contact rates you should expect based on response time, and I will provide some tips to help you manage your team effectively. Whether it be following a script or a new process in general, there are ways to increase your success when rolling out a new process or training program.

Internet, inbound, and walk-in are all leads. How do we put together a good follow-up process and schedule? As promised, here are my tips for success in these areas.

Most of the time we say things without even thinking about the impact our word choice has on the goals we are looking to accomplish. However, phrasing things weakly to a customer can have several negative psychological effects, often resulting in a less favorable outcome for both the customer and the business. This podcast will explore how weak verbiage can impact Collections, Sales & Service. I will also review how you can turn it around to positively impact each respective department.

Settle in, this is my longest solo podcast, packed with details.

Ginger Lauderman, a Byrider Collections manager for 13 years, and Coaches Jim & Michelle Rhoads from White Hat Way will be joining me to discuss the importance of customer service in collections calls. We will play a few calls, and share LOADS of tips and tricks to help in every aspect of collections calls. Don't miss it!

Using a customer's tax refund to help with the cost of a vehicle has been popular for years! It is one of the easiest ways to draw traffic into the dealership at this time of year. Bill Neylan from Tax Max joins us to talk about how their program works, how customers can benefit from the service, and about their new product that makes things even easier for the dealer! Listen long enough and you will get a coupon code for 40% off their regular price for their VIP Package.

We are all in this business to help customers get quality vehicles, using a service like this can help you grow your sales and improve customer service by providing flexible options for down payment. Listen to this episode and see what Tax Max is all about!

We will also discuss the upcoming BHPH United Conference in 2024 at the Bellagio in Las Vegas!