• Engineering SaaS Success: No-Code, AI, and Data-Driven SEO Strategies with Glide’s Marketing VP

  • Nov 8 2024
  • Durée: 28 min
  • Podcast

Engineering SaaS Success: No-Code, AI, and Data-Driven SEO Strategies with Glide’s Marketing VP

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  • Résumé

  • In this episode of *Wytpod*Harshit Gupta, Director of Business Alliances at Wytlabs, delves into the world of no-code software and growth marketing with Branca Ballot, VP of Marketing at Glide, a platform for building custom apps. Branca shares her transition from engineering to marketing, emphasizing her experience with companies like GoDaddy and Genesys. They explore key marketing pillars, focusing on website experimentation, SEO, paid marketing, and user-generated content. Highlights include the importance of community marketing, leveraging AI for content creation, and strategies for customer acquisition and retention, making this episode highly valuable for seasoned SEOs and digital marketing leaders.
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