Épisodes

  • 8. Let's Talk About LinkedIn's Algorithm: The Truth Behind Organic Growth
    Feb 17 2025

    Think you know how LinkedIn's algorithm works? Think again. In this revealing episode, Scott and Nancy sit down with chief data scientist Christopher Penn to uncover the surprising truth about LinkedIn's content distribution system. They expose why LinkedIn actually has 12 distinct algorithms, not just one, and why most "growth hacks" become obsolete within 60 minutes.


    After years of guiding professionals through LinkedIn strategy, they share exactly why engagement pods are hurting your visibility, how to build genuine engagement that converts, and what practices actually drive sustainable growth on the platform. Whether you're struggling with content visibility, trying to build authority, or looking to generate consistent leads, this episode will transform how you approach LinkedIn.


    Key takeaways:

    • Why LinkedIn uses 12 different algorithms and what this means for your content

    • The dangerous truth about engagement pods and their impact on your account

    • How to implement the E.A.A. method for genuine engagement growth

    • The "Swiss cheese effect" and why it's killing your reach

    • Real examples of successful LinkedIn content strategies that work in 2025


    Ready to transform your LinkedIn presence with proven strategies? Join Expert Content Society by visiting: The Expert Content Society Waitlist

    Voir plus Voir moins
    13 min
  • 7. The LinkedIn Reality Check: Your Growth Strategy Might Be Your Downfall
    Feb 10 2025

    Are you unknowingly putting your LinkedIn account at risk? In this essential episode, Scott and Nancy reveal the hidden dangers of common LinkedIn practices that could get your account blocked or even lead to legal issues. Drawing from years of experience helping professionals build their presence on LinkedIn, they share critical insights about the platform's latest user agreement updates and what they mean for your business.


    After seeing an alarming increase in account restrictions, they break down exactly what activities to avoid, why automation tools aren't worth the risk, and how to build your presence the right way. Whether you're managing your own LinkedIn presence or considering outsourcing it, this episode will help you protect your professional brand while generating real results.


    Key takeaways:

    • Critical LinkedIn user agreement violations to avoid

    • The legal risks of email scraping and data collection

    • Why automation tools could harm your account

    • A proven 20-minute daily routine for organic growth

    • Real examples of professionals who've built successful presences compliantly


    Want to learn more about building your LinkedIn presence the right way? Join the Expert Content Society waitlist for exclusive founding member access:The Expert Content Society Waitlist

    Voir plus Voir moins
    17 min
  • 6. Why LinkedIn Success Starts with YOU: The Truth About Personal Branding
    Feb 3 2025

    Are you struggling to see real results from your LinkedIn efforts despite posting consistently? In this episode, Scott and Nancy reveal why most service professionals are approaching LinkedIn entirely wrong and share their proven framework for building a powerful personal brand on the platform.


    Drawing from their experience helping thousands of clients leverage LinkedIn effectively, they unpack why authenticity trumps automation, how personal profiles consistently outperform company pages, and what it really takes to build meaningful business relationships that drive referrals.


    Whether you're just getting started on LinkedIn or looking to elevate your existing presence, this episode provides a clear roadmap for standing out authentically in your industry.


    Key takeaways:


    Why LinkedIn differs fundamentally from other social platforms

    The daily habits that create meaningful business connections

    Common automation mistakes that hurt your professional reputation

    How to create content that resonates with your ideal clients

    Real examples of professionals who landed major contracts through LinkedIn


    If you're interested in joining our upcoming Expert Content Society community for LinkedIn success, visit: The Expert Content Society Waitlist

    Voir plus Voir moins
    16 min
  • 5. From Hustle to Authority: Building a Business That Works for You
    Jan 27 2025

    Want to build a scalable business without burning out? In this value-packed episode, Scott and Nancy Aaron share their proven framework for transforming your business from constant hustle to sustainable authority.


    Drawing from their experience helping entrepreneurs scale through their Expert Authority mastermind program, they break down the three essential pillars for scaling: vision, strategy, and execution. They share a powerful real-world case study of how one attorney transformed his practice by implementing these principles.


    Through practical examples and actionable insights, you'll discover:


    The critical mindset shifts needed to move from hustle to authority

    How to create a clear vision that guides all business decisions

    Why strategy without execution holds entrepreneurs back

    The power of community and accountability in scaling

    Real examples of scaling success from their mastermind members


    Plus, you'll hear the inspiring story of Gary, a successful attorney who leveraged these principles to write a bestselling book, launch a top-rated podcast, and 5x his business revenue.


    If you're ready to scale your business with proven strategies and expert support, learn more about Expert Authority at: Expert Authority

    Voir plus Voir moins
    18 min
  • 4. The Missing Piece to Scaling Your Business: Beyond Strategy
    Jan 20 2025

    Struggling to scale your business despite having solid strategies and systems in place? In this eye-opening episode, Scott and Nancy reveal why strategy alone isn't enough and share the critical elements most entrepreneurs overlook on their scaling journey.


    Drawing from their experience helping hundreds of coaches and consultants build sustainable businesses, they unpack the three major barriers preventing most service professionals from reaching their scaling goals. You'll discover why LinkedIn is the ultimate platform for generating consistent leads and building authentic authority in your space.


    If you're tired of scattered marketing efforts and inconsistent results, this episode provides a clear framework for transforming your approach to business growth.


    Key takeaways:


    Why consistent lead generation matters more than perfect strategy

    The authority positioning shift that changes everything

    Smart delegation practices that prevent burnout

    How to leverage LinkedIn as your primary lead source

    Practical steps for building authentic authority in your industry


    Join our free 5-day LinkedIn Client Journey Workshop to master these concepts: Join Here


    Or are you ready to scale your business with clarity and confidence? Learn more about Expert Authority, our exclusive 12-month mastermind for established entrepreneurs: Learn More Here.

    Voir plus Voir moins
    14 min
  • 3. Smart Business Investments for 2025: Your Strategic Guide
    Jan 13 2025

    Are you planning to invest in your business this year but feeling overwhelmed about where to start? In this episode, Scott and Nancy break down their proven framework for making strategic business investments that actually drive results.


    After years of both making and guiding investment decisions, they share the two critical factors most entrepreneurs overlook, how to identify your true bottlenecks, and what questions you must ask before investing in any coach or program.


    Whether you're considering hiring a coach, joining a mastermind, or investing in new systems, this episode will help you make decisions that generate real returns.


    Key takeaways:


    • How to identify your business bottlenecks at each growth stage

    • Critical questions to ask before investing in any program or coach

    • Red flags to watch for when evaluating investments

    • The importance of alignment in coaching relationships

    • Real examples of strategic investment decisions


    If you’d like to learn more or apply for Expert Authority, visit: Expert Authority

    Voir plus Voir moins
    21 min
  • 2. Looking Back to Move Forward: Essential Business Reflections for 2025
    Jan 6 2025

    Are you ready to make 2025 your breakthrough year but unsure where to start? In this episode, Scott and Sarah share their candid insights from 2024 and reveal why reflection might be your most powerful yet overlooked business strategy.


    After a transformative year of helping entrepreneurs build thriving online businesses, they unpack the critical lessons learned, including unexpected digital marketing shifts, AI innovations, and the real challenges faced by their community of coaches and consultants.


    Whether you're struggling with consistency in your business, looking to amplify your online presence, or seeking clarity on your next growth steps, this episode provides actionable insights to help you turn your 2024 experiences into 2025 success strategies.


    Key takeaways:

    • How to extract valuable lessons from your business journey

    • The most impactful digital marketing strategies from 2024

    • Real-world applications of AI in business growth

    • Critical success patterns observed across our client community

    • Practical steps for strategic business planning in 2025


    Ready to transform your LinkedIn presence? Join our free 5-day LinkedIn Client Journey Workshop (January 27-31, 2025). Learn proven strategies for generating consistent leads, building trust, and creating content that converts. Register now at thetimetogrow.com/linkedin-workshop


    Want to scale your business with expert guidance? Apply for our Expert Authority Program, a comprehensive 12-month mastermind where we work directly with you to build, grow, and scale your business. Limited spots available. Visit thetimetogrow.com/expert-authority to learn more.

    Voir plus Voir moins
    27 min
  • 1. New Year, New Heights: The Time to Grow's Exciting 2025 Vision
    Dec 30 2024

    Check out our first episode of our new podcast “Entrepreneur Rescue Mission”. We share some exciting changes and reveal our new podcast TOGETHER as we kick off the new year ahead!


    Don’t forget to like & subscribe so you don’t miss an episode!

    Ready to transform your business in 2025? Here's what to do next:


    1. Register for our free workshop: Workshops

    2. Subscribe to the podcast: Entrepreneur Rescue Mission

    3. Apply for our exclusive community: Expert Authority


    Learn More About The Time to Grow, here: The Time To Grow

    Voir plus Voir moins
    13 min