Robbie Baxter is the world's leading expert on subscription and membership models. She wrote two bestselling books The Membership Economy and The Forever Transaction, hosts the podcast Subscription Stories, and has advised organizations like Netflix, Microsoft and the Wall Street Journal.

Top 3 Value Bombs

1. Success comes from solving a real problem—not always from following your passion.

2. Subscriptions aren't about dumping content—they're about building trust and solving an ongoing need.

3. Subscribers stay for the community—make them feel they belong and they'll never want to leave.

Explore Robbie's work and books. Check out her website - Robbie's Website

Sponsors

HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com.

Cape - A privacy-first mobile carrier, built from the ground up with security as the priority. If you care about protecting your digital life without giving up your smartphone, Cape makes that possible. Visit Cape.co/fire and use code FIRE for 33% off cape for 6 months today!

Framer - A website builder that offers real-time collaboration, a robust CMS with everything you need for great SEO, and advanced analytics that include integrated A/B testing. Get started building for free today at Framer.com/fire. For 30% a Framer Pro annual plan use code FIRE!

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Josh Zieglowsky has been instrumental in getting ERC potentially to a 30 Billion Dollar valuation.

Top 3 Value Bombs

1. ERC is the last COVID relief for business owners, and most don't know it exists.

2. It was designed to help businesses recover from the pandemic.

3. ERC is not a loan. You don't pay it back.

Sponsors

HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com.

Thrivetime Show - Make 2026 your best year yet! Start your transformation by attending the world's highest rated business growth workshop taught personally by Clay Clark, featuring Football Star and Entrepreneur, Tim Tebow, and President Trump's Son, Eric Trump, at ThrivetimeShow.com/eofire!

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Dr. Marquel Russell has helped his clients generate 500 Million dollars plus in revenue, earned the title, King of Client Attraction, and has been called one of the greatest marketing geniuses of our time.

Top 3 Value Bombs

1. The best way to stand out is being yourself. No one can compete with that.

2. Monetize with premium pricing. People pay for speed and results, not more deliverables.

3. Many entrepreneurs overwork because they undercharge and can't create margin to hire.

Check Marquel's website - Marquel's Website

Sponsors

HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com.

Thrivetime Show - Make 2026 your best year yet! Start your transformation by attending the world's highest rated business growth workshop taught personally by Clay Clark, featuring Football Star and Entrepreneur, Tim Tebow, and President Trump's Son, Eric Trump, at ThrivetimeShow.com/eofire!

Quo - The #1-rated business phone system on G2 with over 3,000 reviews! Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/fire! Quo — no missed calls, no missed customers.

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Author of How Are You, Really? and host of The Goal Digger Podcast, Jenna Kutcher is a Minnesota entrepreneur, wife, and mom helping thousands redefine success and chase bold dreams.

Top 3 Value Bombs

1. Set goals based on how you want to feel, even if they aren't measurable.

2. Make self check-ins a habit.

3. Success can mean moving through life with ease, excitement, and energy.

Own Your Awesome, Stand Out from the Crowd, Build a Successful Biz, and Have Fun Doing It - JennaKutcher.com

Sponsors

HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com.

Thrivetime Show - Make 2026 your best year yet! Start your transformation by attending the world's highest rated business growth workshop taught personally by Clay Clark, featuring Football Star and Entrepreneur, Tim Tebow, and President Trump's Son, Eric Trump, at ThrivetimeShow.com/eofire!

Quo - The #1-rated business phone system on G2 with over 3,000 reviews! Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/fire! Quo — no missed calls, no missed customers.

Jon Boyd slept on a mattress on the floor, made 12k dollars/year, listened to EOFire, changed himself, learned business, made 24M dollars teaching guitar, visited 35 countries, now lives an ideal life and helps others.

Top 3 Value Bombs

1. Big goals often fail, but small, inspired actions done daily compound into massive results.

2. Every person, place, thing, or idea is a form of capital that can be converted into higher-value capital.

3. Sustainable success comes from operating within your business "power band," not going too fast or too slow.

Check out Jon's website to explore lessons and resources on how to build your own personal empire - Capital Craft

Sponsors

HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com.

Cape - A privacy-first mobile carrier, built from the ground up with security as the priority. If you care about protecting your digital life without giving up your smartphone, Cape makes that possible. Visit Cape.co/fire and use code FIRE for 33% off cape for 6 months today!

Quo - The #1-rated business phone system on G2 with over 3,000 reviews! Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/fire! Quo — no missed calls, no missed customers.

Tighe founded SRCH to introduce founders to Door number 3: neither grinding forever nor selling out, but transitioning to owner by hiring exceptional operators for their 5-50M dollar businesses.

Top 3 Value Bombs

1. Proven CEOs bet on themselves with performance-based upside, while unproven leaders seek guaranteed protection.

2. Great operators speak in "we" and "us," crediting teams, while insecure leaders default to "I" and "my."

3. If there's doubt during a leadership hire, there's no doubt; the right operator feels obvious.

Recruiting catalysts for growth-stage companies - SRCH Partners

Sponsors

HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com.

Shopify - Shopify is the commerce platform behind millions of businesses around the world! Sign up for your 1 dollar-per-month trial today at Shopify.com/onfire!

Quo - The #1-rated business phone system on G2 with over 3,000 reviews! Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/fire! Quo — no missed calls, no missed customers.

Clay Clark is a founder of Several Multi-Million Dollar Companies, U.S. Small Business Administration Young Entrepreneur of the Year, Best-Selling Author, Investor and Award-Winning Business Coach.

Top 3 Value Bombs

1. If revenue-producing activities aren't protected on your calendar, your business will stall no matter how hard you work.

2. Time-blocking VISMD activities daily can double income through consistent execution.

3. Professionals have coaches; amateurs don't; accountability accelerates results.

This is your year to take your business to the next level! Schedule Your FREE 13-Point Assessment with Clay - Thrivetime Show

Sponsors

HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com.

Cape - A privacy-first mobile carrier, built from the ground up with security as the priority. If you care about protecting your digital life without giving up your smartphone, Cape makes that possible. Visit Cape.co/fire and use code FIRE for 33% off cape for 6 months today!

Quo - The #1-rated business phone system on G2 with over 3,000 reviews! Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/fire! Quo — no missed calls, no missed customers.

Natalie MacNeil is a futurist, Emmy Award-winning media producer, and bestselling author. She is currently focused on helping entrepreneurs grow with ease using AI.

Top 3 Value Bombs

1. Stop using AI as a tool and start treating it like a trained teammate with clearly defined roles.

2. The 3 C's Prompt Framework; Clarity, Context, and Cues is the key to getting usable, high-performing AI outputs.

3. Authenticity wins in the age of AI when you train your tools on your voice, values, and zone of genius.

Check out Natalie's website to access free AI resources and the AI Dream Team program - Natalie MacNeil Website

Sponsors

HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com.

Thrivetime Show - Make 2026 your best year yet! Start your transformation by attending the world's highest rated business growth workshop taught personally by Clay Clark, featuring Football Star and Entrepreneur, Tim Tebow, and President Trump's Son, Eric Trump, at ThrivetimeShow.com/eofire!

Quo - The #1-rated business phone system on G2 with over 3,000 reviews! Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/fire! Quo — no missed calls, no missed customers.