"To really make content that actually resonates with someone, you have to know the ins and outs of their days... the wow factor with content that's relatable and goes viral within niches. You want the audience to be like, 'Holy crap, do they have a camera in my room?'"

In this episode of Inside the Process, Mallory and Shawn chat with Aidan Brannigan, the Head of Social and all around wizard behind the curtain at Marketing Millennials. He shares his secrets on turning people into huge fans of your business through social media, and some tips on handling those pesky trolls.

Aidan reveals his journey from college intern to viral content creator and shares his secrets to creating engaging content that resonates with massive audiences, highlighting the importance of deep audience research, organic growth, and the power of differentiation in a crowded digital space. Aiden emphasizes the human touch in social media interactions, offering tips on how to make customers feel valued and appreciated.

They also discuss the significance of consistency in delivering excellent customer experiences and building long-term loyalty. Tune in for practical advice, humorous anecdotes, and actionable strategies to transform your content and create raving fans.

Key Takeaways:

• You can focus on organic growth, achieved without ad spend, by creating unique and differentiated content. Look outside your industry for inspiration to stand out in a crowded content landscape.
• Personalizing interactions and showing the human side behind a brand are crucial for building loyalty. Simple actions like liking or commenting on followers' posts can make customers feel valued and appreciated, enhancing their connection to the brand.
• Consistency in delivering great experiences is more important than sporadic bursts of excellence. Building long-term loyalty requires consistently exceeding customer expectations, ensuring they feel delighted and wowed by their interactions with the brand.

Chapter Markers:

[02:41] Creating relatable content.

[03:15] The importance of research and understanding your audience, alongside differentiation and fresh perspectives.

[08:29] Organic growth vs. paid ads.

[13:08] The power of humor and personality in content while building your brand voice and persona.

Brand Voice and Persona - 15:13

[16:13] The importance of audience-centric content.

[20:52] Humanizing content and writing tips.

[24:39] Using AI tools for content creation.

[27:57] Prioritizing feedback and handling criticism.

[31:19] Balancing creative vision and client expectations.

[34:27] Consistency vs. quantity in content creation.

[37:06] Dealing with trolls and negativity.

[41:45] Avoiding burnout and staying motivated.

[45:38] Building community and customer engagement.

Resources:

Want more resources from this episode? We’ve got an episode recap, replay and every template, process, and resource we covered right here: https://trainual.com/insidetheprocess