In this episode of the Digital Dialogue Podcast, Amanda Stichter interviews John Kowalski and Anthony Nelson from Pivot My Biz. They discuss the importance of marketing in the restoration industry and how Pivot My Biz helps companies develop effective marketing systems. They emphasize the need for companies to differentiate themselves in a commodity service business and provide a structured program to help companies evolve and handle growth. They also highlight the challenges of working on the business while being busy with day-to-day operations. The episode concludes with a discussion about the upcoming marketing workshop hosted by Pivot My Biz. Pivot My Biz has seen significant growth in revenue and operating profit, with a structured and simple program that delivers results. They have data and case studies to prove the effectiveness of their program. The marketing workshop they offer is valuable for restoration business owners and business development reps who want to craft a strategy, measure their team, hold them accountable, and improve their sales effectiveness. The workshop provides clarity on messaging and helps businesses get better results from their marketing efforts. The cost of the workshop is $895, which is a low barrier to entry for the value it provides. Serving others and accountability are key principles for success in the restoration industry.

Takeaways

- Differentiating your company in a commodity service business is crucial for success.
- Working on your business is essential for growth, even when busy with day-to-day operations.
- Pivot My Biz offers a structured program to help companies evolve and handle growth.
- The marketing workshop hosted by Pivot My Biz provides valuable insights and turnkey marketing programs.
- The workshop focuses on target marketing plans, brand messaging, sales processes, and goal setting. Pivot My Biz has experienced significant growth in revenue and operating profit with their structured and simple program.
- The marketing workshop offered by Pivot My Biz is valuable for restoration business owners and business development reps.
- The workshop helps businesses craft a strategy, measure their team, hold them accountable, and improve their sales effectiveness.
- Clarity on messaging and a focus on serving others and accountability are key principles for success in the restoration industry.