• Ep.18. Optimizing subscription monetization: prices, paywalls, & more. Vahe Baghdasaryan, CoinStats

  • Jul 7 2023
  • Durée: 32 min
  • Podcast

Ep.18. Optimizing subscription monetization: prices, paywalls, & more. Vahe Baghdasaryan, CoinStats

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  • Résumé

  • In this episode, we talk with Vahe Bagdasaryan, Sr. Growth Marketing Manager at CoinStats - leading crypto prices and portfolio tracker app with more than 1M MAU. Vahe shares his views on subsciption monetization, pricing, and A/B experiments to increase conversion and user retention rates. LinkedIn: https://www.linkedin.com/in/vahebaghdasaryan/ Twitter: https://twitter.com/vahebagdasar Subscription optimization course with Vahe: https://maven.com/vahe-baghdasaryan/subscriptionoptimization01:20 What is CoinStats? 02:54 Subscription is the biggest revenue stream for CoinStats 04:10 How to define the most profitable pricing options for subscription apps 10:39 How to test subscription duration 12:40 Paywall and onboarding A/B testing 14:27 Crucial A/B hypotheses to test 17:45 Video paywall that converts 23:49 Retention tips
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