Procrastination can have benefits in business if reframed and used strategically. It is often driven by fear of failure or the desire for perfection. However, when we finally take action, we often realize that the process wasn't as bad as we imagined.

Procrastination can also provide a learning period and allow for improvements to be made before launching a product or service. It can also be an opportunity for a relaunch, bringing new energy and updates to a project.

In this episode, we share our own experience of procrastination and how we turned it into an advantage for our business.

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Chapters

• 00:00 Introduction: The Benefits of Procrastination

• 01:31 Understanding Why We Procrastinate

• 03:27 Reframing Procrastination for Business

• 05:47 The Learning Period of Procrastination

• 09:11 Using Procrastination for a Successful Relaunch

• 12:00 Discovering Errors and Updates through Procrastination