How did the anti-LuLaRoe movement start? Much of the pushback began with women sharing their stories online after receiving defective products. And after the company changed their bonus structure, there was a mass exodus of retailers. Many organized largely via Facebook groups and blogs, including the “LuLaRoe Defective” Facebook group, which at one point had over 75,000 members. Former LuLaRoe consultant and anti-MLM advocate Roberta Blevins describes how the group galvanized women to take a stand, and ultimately take down LuLaRoe.
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Find episode transcript here: https://the-rise-and-fall-of-lularoe.simplecast.com/episodes/ep4-building-the-anti-lularoe-movement
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