Rohini Agarwal, originally a dentist in the corporate sector, has successfully navigated the transition to owning her own practices in Oregon and Texas, where her innovative marketing strategies have significantly amplified her success. She emphasizes the importance of hands-on marketing efforts, personally managing SEO, flyers, and Facebook marketing with her husband, while leveraging patient referrals and word of mouth to attract 50 to 60 new patients each month. Her practice focuses on cosmetic and aesthetic dentistry, employing strategic approaches like bilingual communication and accommodating operational hours, including Saturdays, to cater to a diverse patient base and enhance accessibility. Agarwal's dedication to patient-centered care and comprehensive dental services, such as Invisalign and implants, reflects her commitment to improving patients' confidence and self-esteem through enhanced aesthetics. Here’s what to expect this episode: Transitioning from corporate dentistry to independent practice allows for prioritization of patient care over productivity and continuity of care. Buying an existing dental practice provides a smoother transition into ownership with ready-made infrastructure, while starting from scratch offers long-term control and rewards. Implementing targeted marketing strategies, including bilingual communication, can attract new patients and foster growth within a diverse community. Operating with extended hours, including Saturdays, accommodates working patients and enhances flexibility and accessibility to dental care. Connect with Rohini Agarwal: https://www.linkedin.com/in/rohini-agarwal-740530122/ Connect with Stan Kinder: https://www.everythingdso.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices