"Core values, your mission, your vision — these are things that you're telling your employees when they come to work for you. They want to feel that same kind of energy and share that same purpose."

In this episode of Inside The Process, Mallory and Shawn bring on Jonathan Ronzio, CMO of Trainual, to discuss the importance of creating an authentic company story and mission.

Jonathan shares insights on building a unique company culture, emphasizing the role of vision and mission statements in defining a company's purpose and target audience. He suggests that deriving core values from the stories and experiences of the founding team and top performers can be memorable and impactful for employees. Overall, Jonathan highlights the power of storytelling in shaping a company's culture and encourages organizations to create a culture where core values are truly lived and celebrated.

Key Takeaways:

• Crafting your company's story, mission, and values should be rooted in authenticity. Avoid using cliches and buzzwords; instead, focus on genuine, relatable stories that reflect the company’s true identity and culture.
• Emphasizing the alignment of core values in the hiring process ensures that new hires resonate with the company culture. This alignment is crucial for long-term employee retention and maintaining a cohesive work environment.
• Trainual celebrates employee achievements through initiatives like the Wooly Award, which recognizes individuals who exemplify the company’s core values. Such practices foster a strong, values-driven organizational culture.

Chapter Markers:

[03:03] Jonathan's journey to Trainual.

[11:08] Balancing core values with authenticity.

[15:41] Fun & authenticity.

[35:21] Employees who don't align with core values.

[47:44] Sourcing core values from the team.

[50:08] Creating a culture where core values are lived and celebrated.

[51:42] Customer wins reflect core values.

Resources:

Want more resources from this episode? We’ve got an episode recap, replay and every template, process, and resource we covered right here: https://share.trainual.com/subject/e836da97-b7dd-400a-88ed-6d7cf6daa1bf/topic/3917337/step/16450268

Trainual

Inside The Process provides solutions for every aspect of the business — from process headaches and system improvement to self-management and leveling up as a leader.

Mallory Glessner and Shawn Jensen sit down with some of the brightest business minds and unpack their specialized insights to help you improve and level up the work you’re doing.

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This is one of a few podcasts from Trainual, a software platform that helps businesses build playbooks to train and grow their team. You can check out the rest of our shows here: https://trainual.com/insidetheprocess