In this episode Sam Kuehnle, VP of Marketing at Loxo, discusses the importance of business development and attracting new clients in a changing market.

Sam emphasizes the need to build awareness and trust with potential clients before they have a hiring need.

Jason and Sam explore the role of AI and automation in business development and how agencies can leverage technology to enhance their processes.

In this conversation, Sam Kuehnle emphasizes the importance of looking at how a solution fits into the workflow and whether it is easy to use.

Sam also shares his excitement about the staffing and recruiting industry and its ability to have a significant impact on people's lives.

Show Timeline

03:00 Challenges and Market Forces in the Staffing Industry

08:38 Strategies and Tactics for Successful Business Development

11:58 Innovation and Unconventional Approaches in Agency Business Development

14:15 Product Innovations and Balancing People and Technology

26:15 Key Factors to Consider When Evaluating Recruitment Technology

27:20 The Importance of Workflow and Ease of Use

28:32 Integration: Solving Problems or Just Saving Clicks?

33:22 The Impact of the Staffing and Recruiting Industry

37:43 Embracing Curiosity and Challenging the Status Quo

Key Highlights

• Business development is a key challenge in the staffing and recruiting industry, especially in a changing market. Agencies need to focus on attracting new clients and retaining existing ones.

• Building awareness and trust with potential clients before they have a hiring need is crucial. Agencies should provide value, educate, and entertain their target market to differentiate themselves.

• Balancing people and technology is essential for agency success. Technology should be user-friendly and integrated into the daily workflow to ensure adoption and effectiveness.

  
  

Links

Boyd: The Fighter Pilot Who Changed the Art of War

https://www.goodreads.com/book/show/38840.Boyd

https://www.linkedin.com/in/samkuehnle/

https://www.loxo.co/

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