In this episode, Amanda and Kim discuss the latest trends and updates in digital marketing, specifically in the restoration industry. They highlight the importance of transparency and personalization in marketing, as well as the need for a strong user experience. They also discuss the recent changes in Google AdWords, including the shift from pay-per-click to pay-per-lead. Kim emphasizes the value of casting a wide net in marketing and utilizing both organic and paid strategies. She also shares advice for new industry professionals, such as starting with a Google business profile and focusing on getting reviews and ratings.

Takeaways

- Transparency and personalization are key in digital marketing, as customers want to know who they are working with and support local businesses.
- A strong user experience is crucial in marketing, even in search engine results, to create a connection with potential customers.
- The shift in Google AdWords from pay-per-click to pay-per-lead allows businesses to pay for qualified leads and dispute non-qualified leads.
- Casting a wide net in marketing is important, as it allows for optimization in different areas and reaching different target markets.
- Starting with a Google business profile and focusing on getting reviews and ratings is a great way for new industry professionals to establish their online presence.