How can data-driven strategies transform your marketing approach?
In this episode of The Growth Cast, we sit down with Mariana Cogan, the Chief Marketing Officer of Hexagon Manufacturing Intelligence. With over a decade of experience in smart manufacturing, Mariana shares her insights on driving growth through innovative marketing strategies.
Join us for an engaging discussion on:
✨ Innovative approaches to data-driven marketing.
✨ Key strategies for customer understanding and engagement.
✨ The significance of continuous learning and upskilling in a fast-evolving industry.
Don't Miss These Picks from Mariana:
Book recommendation: Crossing the Chasm by Geoffrey Moore
Podcast recommendation: Freakonomics with Stephen Dubner
Follow Mariana on LinkedIn : https://www.linkedin.com/in/marianacogan/
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