About the Guest:
Michael Brandt is the co-founder & CEO of Ketone IQ, pioneering ketone-based energy products. An endurance athlete and marathon runner, his passion for biohacking led to a supplement used by elite athletes, military units, and high performers. With an engineering and business background, he started at YouTube/Google before launching his brand.

📲 Follow Michael: @michaeldbrandt
🔗 Learn more: ketone.com

About the Episode:
Hosts Steve Mellor & Lee Povey chat with Michael Brandt about building Ketone IQ, resilience in entrepreneurship, and lessons from early failures—including a Shark Tank rejection. He shares insights on personal branding, leadership, and overcoming adversity to build impact.

Key Takeaways:
✅ Resilience Wins – Success isn’t avoiding failure, it’s learning and moving forward.
✅ Branding Matters – Founders must be visible; people connect with stories, not just products.
✅ The Power of Coaching – Growth requires evolving from individual contributor to leader.
✅ Optionality in Business – Never rely on one deal—always create multiple opportunities.
✅ Execution > Ideas – Success comes from systems, discipline, and relentless effort.
✅ Live Your Brand – Founders should embody their mission; Michael integrates fitness into Ketone IQ.

Resources & Mentions:
📘 Atomic Habits – James Clear
📺 Shark Tank Appearance – Michael Brandt
🔗 www.ketone.com

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