Welcome to the first episode of Are We Brainstorming, a podcast for advertising creativity enthusiasts. We generate a spot brief using Google Bard and try and come up with a campaign idea in the next 20 minutes using the brand archetype wagon wheel here.
You can read the brief for this episode below:
Brand: Anokhi
Product: New clothing line
Target Audience:
* Age range: 20-35
* Buying capacity: Medium-high
* Education: College-educated
* Interests: Fashion, style, social media
* Demographics: Urban, suburban
* Location: India
Purpose: Product launch
USPs:
* Trendy and stylish designs
* High-quality fabrics
* Affordable prices
* Sustainable materials
Additional Details:
* The new clothing line from Anokhi will be launched in India in October 2023.
* The campaign will focus on the line's trendy designs, high-quality fabrics, and affordable prices.
* The campaign will be run across TV, digital, and social media.
Anokhi is a popular Indian fashion brand that is known for its trendy and stylish designs. The brand's new clothing line is sure to be a hit with young Indian consumers who are looking for affordable and sustainable fashion.
_________________
NOTE: This podcast is just for fun and does not intend to undermine the creative communication of any brand or the marketing agencies working for them. This also does not claim to be the best process for creative brainstorming. We follow certain steps that we believe enable us to come to concepts sooner.
