Welcome to the second episode of Are We Brainstorming, a podcast for advertising creativity enthusiasts. We generate a spot brief using Google Bard and try and come up with a campaign idea in the next 20 minutes using the brand archetype wagon wheel here.
You can read the brief for this episode below:
Brand: Daawat
Product: New line of ready-to-cook Indian meals
Target Audience:
* Age range: 25-45
* Buying capacity: Medium
* Education: College-educated
* Interests: Food, family, convenience
* Demographics: Urban, suburban
* Location: India
Purpose: Product launch
USPs:
* Ready-to-cook meals that are quick and easy to prepare
* Made with fresh, high-quality ingredients
* Authentic Indian flavors
* Affordable price
Additional Details:
* The new line of ready-to-cook Indian meals from Daawat will be launched in India in October 2023.
* The campaign will focus on the meals' convenience, affordability, and authentic Indian flavors.
* The campaign will be run across TV, digital, and social media.
Daawat ready-to-cook Indian meals are the perfect solution for busy families who want to enjoy delicious, authentic Indian food without spending hours in the kitchen. The meals are quick and easy to prepare, and they are made with fresh, high-quality ingredients. They are also affordable, so they are a great option for families on a budget.
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NOTE: This podcast is just for fun and does not intend to undermine the creative communication of any brand or the marketing agencies working for them. This also does not claim to be the best process for creative brainstorming. We follow certain steps that we believe enable us to crack concepts faster.
