Today, Giacomo and Alice dive into the importance of balanced nutrition and protein intake, especially for those with fitness goals. They share practical tips on structuring macronutrients, making nutritious meals enjoyable, and gradually increasing protein intake to meet individual needs. The conversation also explores how social media and the fitness industry can shape our perceptions of health and nutrition—sometimes in misleading ways. Plus, they emphasize the 80/20 approach to eating, helping you stay on track while still enjoying your favorite foods.

📢 Highlights from this episode:

• How to Optimize Protein Intake – Tips on gradually increasing protein consumption, with general targets for men and women, and how to make it more manageable.
• Balancing Your Diet for Sustainability – The importance of the 80/20 approach to nutrition, incorporating whole foods while allowing flexibility for enjoyment.
• Navigating Misinformation in Fitness & Social Media – A discussion on how unrealistic portrayals of health and fitness can impact our perceptions and goals.
• Building a Supportive Nutrition & Fitness Plan – Strategies for structuring meals, staying consistent, and accessing community support for long-term success.
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👉 Tune in for an honest, relatable chat that goes beyond the highlight reels and into the heart of what it means to connect authentically.

✨ Helpful Links and Resources:

🌱 Coaching Application
Take your fitness and nutrition goals to the next level with one-on-one coaching:
http://www.veganproteins.com/personal-training

📖 Free High-Protein Vegan Cookbook:
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💪 Muscles by Brussels Membership:
Try it free for one month:
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✅ Membership Includes:

• Bi-weekly live coaching calls
• Monthly home or gym workouts
• 200+ high-protein vegan recipes
• Exclusive app features
• Habit challenges with cash prizes
• A supportive vegan athlete community

🔗 Follow Us Online:

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• Website: https://www.veganproteins.com/
• Apparel: Muscles by Brussels Tank Tops

SCIENCE:

MASS (Monthly Application In Strength Sport): MASS is one of our secret weapons and it continues to be an invaluable resource for us to keep up to date with the latest research. Don’t get swept up in fads or bogus info. Sign up and stay up to date with easy-to-consume journals and support the evidence-based fitness community.

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🔎 Related Phrases: Protein Intake for Muscle Growth, Protein Goals, 80/20 Rule, Debunking Fitness Myths & Social Media Trends, Healthy Eating Habits