In this episode, Alex discusses the AI search engine Perplexity and its impact on search engine optimization (SEO) and marketers. Perplexity aims to deliver more accurate and comprehensive search results by understanding the context and intent behind user queries. It also offers a conversational and interactive search experience. Alex highlights that while AI search engines like Perplexity are redefining user expectations, the core principles of SEO still apply. He emphasizes the importance of understanding buyer personas, building thought leadership and credibility, keeping content fresh and accurate, leveraging the power of communities, and aligning with industry experts. Additionally, he mentions the significance of partnerships with platforms for OEMs.

Keywords

AI search engine, Perplexity, search engine optimization, SEO, marketers, user queries, conversational search, interactive search, buyer personas, thought leadership, credibility, content freshness, accuracy, power of communities, industry experts, OEMs

Takeaways

• Perplexity is an AI search engine that aims to deliver more accurate and comprehensive search results by understanding the context and intent behind user queries.
• While AI search engines like Perplexity are redefining user expectations, the core principles of SEO still apply.
• Marketers should focus on understanding buyer personas, building thought leadership and credibility, keeping content fresh and accurate, leveraging the power of communities, and aligning with industry experts.
• Partnerships with platforms are important for OEMs to ensure accurate and up-to-date product listings.
• As search technology evolves, SEO strategies need to evolve with it.

Links:

https://www.brightedge.com/perplexity

https://www.perplexity.ai/