Proven Podcast Growth Strategies from HubSpot’s Carly Baker: Tips to Skyrocket Engagement and Monetization

Join Kylee and Carly Baker, Media Partnerships Lead at HubSpot, for an insightful conversation about what really moves the needle in podcast growth. Carly shares her unique perspective from working with top podcasters like My First Million, Jenna Kutcher, and John Lee Dumas, while revealing why downloads aren't the metric podcasters should focus on.

She gives us a sneak peek into HubSpot's successful guest co-marketing strategy that transformed their network's growth in 2024, shares emerging technologies that are disrupting podcasting, and fresh insights about the evolution of podcast monetization. Whether you're just starting out or looking to level up your existing show, this episode delivers actionable strategies from someone who's helped shape some of the industry's biggest success stories. Plus, get Carly's candid take on the video podcasting debate and learn which metrics actually matter for measuring your show's success.

Timestamps:

• 08:59: Empathetic Guidance in Client Relationships
• 14:04: Rise of Empowered Niche Creators
• 18:39: Maximizing Content through Audience Insight
• 23:30: YouTube Shorts: A Refreshing Take
• 28:12: Optimizing Interviews for Co-Marketing
• 31:38: Supporting Collaborators with AI Tools
• 39:30: "Centralized Content Strategy in B2B"
• 41:42: AI Tools for Marketing Efficiency

Links & Resources Mentioned

• Join my weekly newsletter for tips and tools for growing you podcast + email list: www.podcastmarketinghub.com/subscribe
• HubSpot Podcast Network
• HubSpot Creators Program
• Cast Magic
• Swap FM
• Pod Match

Connect with Carly Baker

• LinkedIn: Carly Baker